February 14th, 2020

Name, Image, & Likeness: The Future is Now

INFLCR’s Founder and CEO, Jim Cavale, continues to be at the center of the conversation regarding Name, Image, and Likeness. You can find his thoughts through various sources below:


Jim Cavale via Athletic Director University

  • 3:04 – Do you think NIL changes will allow for further amplification of team and institutional brands?
  • 7:35 – If you were a senior administrator, how would you be preparing for impending NIL changes?
  • 9:58 – Is the INFLCR platform positioned to adapt to potential NIL changes and help connect brands with student-athletes?
  • 13:18 – Can you scale the potential new aspects of the business to serve all the student-athletes that use the INFLCR and Teamworks platforms?

Webinar: Exploring Name, Image, & Likeness

On Tuesday, Feb 18, 2020, Jim Cavale hosted a webinar exploring parts of Florida’s NIL legislation, and offering analyses into how NIL legislation and topics are progressing at the national level.

Jim was joined by panelists Darren Heitner, sports lawyer and author of “How to Play the Game: What Every Sports Attorney Needs to Know,” as well as Tom McMillen, President and CEO of the LEAD1 Association, which represents the athletic directors and programs of the Football Bowl Subdivision.

“Schools would be wise to combine their players’ social media power with their own accounts, giving advertisers or sponsors much greater reach for their dollar,” said Jim Cavale, founder of the INFLCR company, which works with teams at Duke, Miami, Oregon, Auburn, and dozens of other schools that want to help athletes promote their brands on social media.

Read the article here



Social Following’s Impact on NIL

“But kids come here and their following will go from 500 to 20,000. And now all of a sudden you find out name, image and likeness is probably going to be tied in some way to their following, which means that there is an advantage with Kentucky, but also understand the rest of their lives, you are branding. Part of your stuff is going to be who you are, what you’re about, the transparency you show, the impact you have on others and that people can see it.

And I think, again, I think our kids in the shoe deals because of that probably get, I’m guessing, 30% more than the normal college player would get on a shoe deal.”

John Calipari – Kentucky Basketball Head Coach

You can listen to Jim Cavale’s podcast interview with Kentucky Basketball Coach John Calipari, which includes the excerpt above, by clicking the banner below:


Jim Cavale Open Letter on Name, Image, and Likeness

In an October 2019 open letter about NIL, Jim expressed that

“this is a massive opportunity for everyone: brands who want to invest advertising dollars to reach larger audiences, college athletics departments who want to grow their events and media business, and, of course, the student athletes that colleges exist to empower.”

You can read the full letter here.


Conversations Around NIL


At INFLCR, we use the hashtag “#Ath1etes” because we put athletes and storytellers first. That’s what an athlete is for a program: a storyteller. Athletes share stories from behind the scenes, on the court, and face to face with wide-eyed kids meeting their favorite player.

These athletes have four years, sometimes less, to build their brands and make their names known – and not always for their athletic ability. An athlete’s brand extends beyond that. Now, with the NCAA plugging NIL into the equation, athletes can extend that brand-building and storytelling even further.

Read through the NCAA’s NIL page to hear straight from student-athletes, learn more on NIL, and find next steps on rule changes.


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