INFLCR Academy

The Brand Squad at Oklahoma State was created in conjunction with OSU's Spears School of Business. Students from the business school are trained and certified to assist OSU student-athletes with their NIL efforts. Each Brand Squad member is matched with student-athletes to help them generate deal opportunities, assist with their social media, and work on ideas to monetize their NIL.

This webinar hosts a panel of those involved with the inner workings of Brand Squad, with the hopes that something similar can be implemented at your own institutions to maximize student-athletes NIL potential in this new era.

Watch the replay of Bowling Green's Director of Creative Services Mallory Hiser's INFLCR Academy session where she walked viewers through the strategy behind creating a seasonal theme and brand for Bowling Green Football.

Imry, Harvard's Associate Director of Athletics, Creative Strategy & Communications hosts a session all about making sure creatives are building strong teams and working in a healthy environment.

Hear from Amie Kiehn & Jaren Kleinstein from Gondola on how to get the most out of freelancing and find new clients. If you aren't on Gondola yet, this is for you. If you're on Gondola already, we bet they'll drop some new knowledge on you anyway.

Join us Tuesday, June 29 at 1pm CT / 2pm ET for the next session of the INFLCR Academy series, “Building Your Brand Voice,” a panel presentation highlighting the current strategies that digital teams are instituting and the successes they have seen in growing brand identity for the social accounts and teams at their respective universities.

We’re excited to announce that Teamworks and INFLCR are joining forces to launch another season of the Academy!

The Academy is a series of live webinars aimed at helping the sports community learn new tactics and grow their knowledge base.

As COVID-19 continues to impact the entire sports industry, we want to bring together the pro and college sports communities and offer these sessions as opportunities to grow our technical skills and understanding of key strategies from the best of the best.

As more and more Name, Image, and Likeness legislation pops up at the state and federal level, the implications for the future of student-athlete NIL monetization continue to evolve.

Join us on Wednesday, April 21st at 1pm ET as CCHA sports law attorneys Katie Collyer and Kelleigh Fagan discuss the NIL landscape for college athletics, share updates on the Alston case, and more.

Thanks to everyone who joined us for this session of the INFLCR Academy, "Preparing for NIL," a panel presentation highlighting current strategies that athletic departments are putting in place ahead of Name, Image, & Likeness regulations and opportunities coming soon for student-athletes.

Join us Tuesday, Feb 23 at 12pm CT / 1pm ET for the first March Madness Brand Strategy Workshop, an in-depth workshop aimed at preparing collegiate athletic programs participating in conference tournaments and March Madness for the opportunity to leverage an upcoming national spotlight and grow the collective brands of their athletes.

In this Academy session, panelists Kiaira Cooper (Kansas), Scott Kuykendall (Marquette), Vaughan Moss (Georgetown), and Dave Bradley (Duke) will discuss the approaches their respective institutions have taken as athletes and athletic programs look to become more involved in discussions around social justice.

We hope you’ve been able to attend at least one session of the Teamworks x INFLCR Academy webinar series!

Sessions are available as live webinars and on-demand content: you can browse our past Academy sessions below.

Moderator Jason Freeman (Virginia) and panelists Jocelyn Willoughby (New York Liberty, Virginia), Rachel Slocum (Arizona State), and Jake Lawler (UNC) lead the first session of the new Academy, addressing stigmas, belonging, self-awareness, and other topics around mental health for college athletes.

Michigan State’s Cara Kaye hosts this session of INFLCR Academy, a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

The Miami Dolphin’s Stuart Drew hosts this session of INFLCR Academy, a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

We gathered professionals from five G5 schools to share their insights on running their marketing and content operations, their strategies for working with other parts of their departments, and how they're adapting to the ongoing COVID-19 situation.

Kroenke Sports and Entertainment’s Alex Rubens hosts this session of INFLCR Academy, a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

Tampa Bay Rays’ Erin Hodges hosts this session of INFLCR Academy, a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

Ole Miss’ Josh McCoy and Texas A&M’s Craig Bisacre host this session of INFLCR Academy, a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

ESPN’s Ann Drinkard & Annie Dunbar host this session of INFLCR Academy, a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

Ziff Davis’ Justin Satzman hosts this session of INFLCR Academy, a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

Facebook’s Nick Marquez hosts the fourth session of INFLCR Academy, a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

Chiefs social media assistant Duncan Boone hosts the third session of INFLCR Academy, a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

Carolina Hurricanes’ Dan La Torraca hosts the debut session of INFLCR Academy, a a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

Twitter’s David Herman hosts the second session of INFLCR Academy, a series of live webinars aimed at helping our community learn new tactics and grow their knowledge base.

We hope you’ve been able to attend at least one session of the INFLCR Academy webinar series!

Sessions are available as live webinars and on-demand content: you can browse our past Academy sessions below.