Alabama’s Hurts was ready for his big moment
Jim Cavale, founderand CEO of INFLCR By Jim Cavale I talk to student-athletes all the time about being ready for their big moment. Alabama quarterback Jalen Hurts was ready for …
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Aggregate
Your brand ambassador social media channels and your internally-curated content, into one cloud-based hub that is your #INFLCR account.
Brand Ambassadors are personal brands that represent your college sports team brand – your recruits, current athletes, key alumni, coaches, etc. are your brand ambassadors.
Publish
Provide your brand ambassadors with a mobile app where they can access and share your internally-curated content on their personal social media accounts, so that they can grow their personal brand and your sports team brand simultaneously.
Grow Brand Reach
You have 1000s of brand ambassadors for your college sports team, who’s social media accounts combine to have unique audience that is 10x bigger than your team’s social media account audiences.
Measure
Dashboards measuring the unique audiences that you can reach through aggregated social media content partnerships with your brand ambassadors, as well as aggregated metrics pertaining to the performance of shared content by your brand ambassadors on social media.
Jim’s Tip of the Week: Be Authentic
Eddie George won a Heisman Trophy at Ohio State and enjoyed a long NFL career. Social media didn’t exist for much of his time in the spotlight, but he’s still …
Week 14’s best in #SMsports
Each week in INFLCR’s #SMSports newsletter, we call out some of the highlights of social media during the 2018 college football season. Want to nominate something to be showcased? Email …