Week 8’s best in #SMsports
Each week in INFLCR’s #SMSports newsletter, we’ll call out some of the highlights of social media during the 2018 college football season. Want to nominate something to be showcased? Email …
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Aggregate
Your brand ambassador social media channels and your internally-curated content, into one cloud-based hub that is your #INFLCR account.
Brand Ambassadors are personal brands that represent your college sports team brand – your recruits, current athletes, key alumni, coaches, etc. are your brand ambassadors.
Publish
Provide your brand ambassadors with a mobile app where they can access and share your internally-curated content on their personal social media accounts, so that they can grow their personal brand and your sports team brand simultaneously.
Grow Brand Reach
You have 1000s of brand ambassadors for your college sports team, who’s social media accounts combine to have unique audience that is 10x bigger than your team’s social media account audiences.
Measure
Dashboards measuring the unique audiences that you can reach through aggregated social media content partnerships with your brand ambassadors, as well as aggregated metrics pertaining to the performance of shared content by your brand ambassadors on social media.
Kentucky soars, scores with Big Blue Madness on social
Kentucky Basketball goes all-out to make its Big Blue Madness an extravaganza matched by few other programs. Allen Iverson probably wouldn’t understand all the fuss. We talkin’ about practice? The …
Jim Cavale’s Tip of the Week: Protect your brand
Influencer (INFLCR) founder and CEO Jim Cavale likes to focus on the do’s of social media and the benefits that social media can have for athletes. The upside to being …