BIRMINGHAM, Ala. — When Auburn University’s men’s basketball program captured its first Southeastern Conference Tournament championship since 1985, Tigers players returned to their locker room in Nashville to find photos waiting for them on their phones.
Powered by a new partnership with USA Today’s IMAGN photo service and delivered via the INFLCR software and mobile app, Auburn basketball players, coaches and other brand ambassadors could celebrate their big moment by sharing this content on social media in real time.
The process of this content being automatically delivered for Auburn also came with the assistance of a new INFLCR product feature: Artificial Intelligence-powered photo tagging.
“The INFLCR platform has already been big for our brand in multiple sports, when it comes to getting our content to the athletes for sharing on social, and tracking the impact it brings our brand, said Auburn creative director Josh Wetzel.
“Our players love using the app to access and share content. INFLCR’s partnership with USA Today Sports Ima ges has taken things to the next level for our staff’s workflow, because the content is in our account real-time during and immediately after our game, which takes a ton of pressure off of our staff to get content uploaded right away, because there are already a bunch of national media photos for our players to access as soon as they get into the locker room!”
INFLCR founder and CEO Jim Cavale notes that the addition of national-media content and AI-assisted tagging are game-changers for his company’s clients. They are part of a wave of product upgrades that also include social campaign and branding tools, two-way content uploading and more.
Some of the new features include:
— Content-Migration (from Photoshelter, Dropbox, Box and others)
— Artificial Intelligence-Assisted Tagging
— Social Campaigns
— Logo-Branding Tools
— Two-Way Content Uploading
“As an entrepreneur, I have always believed that the marketplace will give you all the answers,” Cavale said. “For your product, for the solutions you need to build around the problem — they will quickly tell you if you ask enough questions. Since the beginning of INFLCR, that’s what we’ve done.
The prototype that we put in the hands of our original clients was the result of talking to leaders in the marketplace and finding out what their problems were in regard to creating and distributing content so that they could leverage new medias to get their message out through more than just their team accounts and brand accounts, but through athletes’ accounts and other brand ambassadors.”
“Since we launched INFLCR in September 2017, we have continued to build a client success team that listens to the clients that we serve with our software, so that my engineers and operations team can make decisions on the product roadmap. That is what these new features are a result of.
We wanted to build a features set that saves staff time and money. … Each new feature is a result of our relationship with our client users and the athlete users, our network of more than 3,000 athletes — 10 percent of which are pro athletes — that has informed our product decisions because they are fans of brand running at least one session per day on their INFLCR app.
This usage and feedback is how we’ll continue to evolve into the Athletes’ Platform, that they prefer to use in telling their story on social and building their brand and the brand of the team and league they play for.”
The INFLCR content delivery software platform helps clients like Auburn distribute their internally-curated content into personalized galleries on each of the mobile devices of their athletes, coaches and other brand ambassadors, for them to access and share via their personal social-media platforms such as Instagram, Twitter, Snapchat and Facebook. Clients can then use its INFLCR dashboard and usage reports to track their “audience lift” via the much-larger collective audience of those brand ambassadors.
That process now is made even easier through the addition of the new tools, creating an efficient content-delivery platform that consolidates tasks and saves time and money while maximizing resources and audience opportunity.
INFLCR now serves clients from the BIG EAST, SEC, ACC, Big Ten, Big 12, American, Mountain West, Conference USA, Sun Belt and America East conferences and has partnerships with more than 40 collegiate and professional sports brands.
ABOUT INFLCR
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com
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