BIRMINGHAM, Ala. — When Marquette University men’s basketball players shoot for their big moment in the NCAA Tournament, they’ll do with some extra help to showcase their experience on social media.
Marquette is the latest university, and the first from the BIG EAST Conference, to strike a partnership with Influencer (INFLCR), founder and CEO Jim Cavale announced.
The INFLCR content delivery software platform helps clients like Marquette distribute their internally-curated content into personalized galleries on each of the mobile devices of their athletes, coaches and other brand ambassadors, for them to access and share via their personal social-media platforms such as Instagram, Twitter, Snapchat and Facebook. Marquette can then use its INFLCR dashboard and usage reports to track their “audience lift” via the much-larger collective audience of those brand ambassadors.
“We want to provide our student-athletes with the resources necessary to maximize their experiences while at Marquette and our partnership with INFLCR is another example of those efforts,” Senior Associate Athletic Director for Communications Scott Kuykendall said. “Our men’s basketball players are tremendous ambassadors for the University and we can’t wait for them to start maximizing their social media brand.”
INFLCR now serves clients from the BIG EAST, SEC, ACC, Big Ten, Big 12, American, Mountain West, Conference USA, Sun Belt and America East conferences and has partnerships with more than 40 collegiate and professional sports brands.
“It is exciting for us to work with a program of Marquette’s rich tradition and to land our first client from the BIG EAST Conference, one of the great brands in college basketball,” Cavale said. “Marquette is taking proactive steps to help its student-athletes and coaches to tell their stories, and we’re proud they are using the INFLCR content-delivery platform to win together on social media.”
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com