Influencer (INFLCR) founder and CEO Jim Cavale recently sat down with Kentucky Deputy AD DeWayne Peevy for AthleticDirectorU to talk social-media growth, strategy and branding.
Always Be Ready For The Moment: Social Media Strategy With Kentucky’s Peevy from ADU from D1.ticker.
Some of the highlights from ADU:
- 0:56 – How were you involved in getting Coach Calipari on Twitter early in his tenure at Kentucky?
- 5:01 – How important was it to lay the social media foundation early?
- 10:59 – What resources are necessary for expanding personnel to manage social media and creative content?
- 19:06 – What is you advice for coaches and administrators who are trying to build an authentic presence on social?
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard.
With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors.