Ready for your moment: Social Media Strategy with Kentucky’s DeWayne Peevy

Influencer (INFLCR) founder and CEO Jim Cavale recently sat down with Kentucky Deputy AD DeWayne Peevy for AthleticDirectorU to talk social-media growth, strategy and branding.

Always Be Ready For The Moment: Social Media Strategy With Kentucky’s Peevy from ADU from D1.ticker.

Some of the highlights from ADU:

  • 0:56 – How were you involved in getting Coach Calipari on Twitter early in his tenure at Kentucky?
  • 5:01 – How important was it to lay the social media foundation early?
  • 10:59 – What resources are necessary for expanding personnel to manage social media and creative content?
  • 19:06 – What is you advice for coaches and administrators who are trying to build an authentic presence on social?


Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard.

With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors.


Athlete Branding

Client Success


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March 28, 2019

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