Archive

Category: Athlete Branding

Athlete Branding

Jim Cavale’s Tip of the Week: Use Your Platform

Jason Campbell was a star quarterback at Auburn University and played nine seasons in the National Football League. He sat …

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Athlete Branding

Alabama’s Hurts was ready for his big moment

By Jim Cavale I talk to student-athletes all the time about being ready for their big moment. Alabama quarterback Jalen …

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Athlete Branding

Jim’s Tip of the Week: Be Authentic

Eddie George won a Heisman Trophy at Ohio State and enjoyed a long NFL career. Social media didn’t exist for …

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Athlete Branding / General

Jim Cavale’s Tip of the Week: Have a plan

Social media didn’t exist when Tiki Barber graduated from the University of Virginia and went on to an NFL career …

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Athlete Branding / General

Jim Cavale’s Tip of the Week: Cut out the middleman

Reggie Torbor was interviewed countless times as a college star at Auburn and as a Super Bowl-winning player in the …

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Athlete Branding / General

Jim Cavale’s Tip of the Week: Partner with your team

Jim Cavale created Influencer (INFLCR) to help athletes grow their personal brands within the context of their team brand. His …

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