Saint Louis University and INFLCR are launching a 5-year, department-wide agreement that will empower Billikens student-athletes with content to build their personal brands on social media.
“We are excited to partner with INFLCR and provide this fantastic service to our more than 400 student-athletes,” SLU Director of Athletics Chris May said.
“It is important that we help our student-athletes as they build their brand, and INFLCR helps us achieve that goal by providing them with the content they need to help tell their stories.”
Saint Louis student-athletes, coaches, staff and other brand ambassadors for the Billikens’ NCAA varsity sports will gain access to thousands of photos, videos and graphics produced by SLU Athletics and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
INFLCR now serves more than 800 NCAA collegiate athletic teams and is used daily by more than 30,000 athletes to access content from competitions, practices, travel and more. Saint Louis is the first member of the Atlantic-10 Conference to partner department-wide with INFLCR.
“Saint Louis is already doing a great job of producing high quality content to help student-athletes tell their story,” INFLCR founder and CEO Jim Cavale said. “We’re excited to help the Billikens raise that storytelling capability to a new level, with a powerful brand-building platform, tools and education that will help student-athletes maximize their opportunities around new rules regarding name, image and likeness.”
How It Works
INFLCR’s platform helps clients like Saint Louis University send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Saint Louis is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Saint Louis plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.