INFLCR is excited to welcome Utah Football to the team with a multi-year agreement.
Student-athletes, alumni, coaches, and staff with the Utes’ football team will gain access to personalized INFLCR mobile app gallery of photos, videos and graphics created by Utah Athletics Staff and other external media outlets who cover Utah Athletics.
This content is delivered through the INFLCR software and mobile app in real-time, for these Utah brand ambassadors to access and share on their personal social-media channels.
“We continue to evolve into an environment where a player’s personal brand is interwoven into their collegiate experience and beyond in a variety of impactful ways,” said Head Football Coach Kyle Whittingham.
“We have remarkable young men in this program, and our partnership with INFLCR will give us the tools to help them connect to the fans and community as well as build their personal brand. Our players are the embodiment of our culture, and INFLCR will better enable us to tell our collective story.”
Utah is the newest INFLCR client from the PAC-12, and another Teamworks client to sign an agreement with INFLCR since an October 2019 announcement that Teamworks had made a major investment in the Birmingham, Ala.-based company.
The Utes’ football team activated on the INFLCR platform ahead of their 2019 Alamo Bowl appearance, with 85 athletes accessing the INFLCR app.
Thanks to great collaboration with Utah Creative Director Maddie Hansen and the Utes’ creative team, student-athletes had access to over 5,000 photos and videos that they could download and share through their personal social media accounts.
Student-athlete posts on Instagram reached over 82,000 people, expanding the impact of Utah athletics’ communications around the bowl game.
“INFLCR has changed the game for Utah’s creative team,” said Utah Creative Director Maddie Hansen.
“The platform is easy for our team to use, and the mobile app gives our athletes direct access to their content. INFLCR has given our small staff more time that we can use to focus on other strategic priorities, while also giving our athletes more opportunities to share their experiences on social media.”
INFLCR now serves more than 500 teams and more than 15,000 athletes from all levels of the NCAA.
“There are so many great stories coming out of Utah Football, especially after strong performances this past season,” said INFLCR CEO Jim Cavale.
“These are stories that their current players want to tell through their own platforms, and that recruits and fans want to hear directly from those athletes. We’re excited to be helping more and more athletic departments in the PAC-12 share the stories of their programs through the voices of their student-athletes.”
How It Works
INFLCR’s platform helps clients like the University of Utah send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Utah is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Utah plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.