This week’s best in #SMsports

Each week in INFLCR’s #SMsports newsletter, we call out some of the highlights of social media in sports. Want to nominate something to be showcased? Email tim@ ….

Here are five items that caught our attention this past week:

Clemson Tigers: You win a national championship and you’re going to have all kinds of great content opportunities. Clemson’s stellar digital team never disappoints, either. This simple video blog approach put viewers right into the middle of the celebration.

College Football Playoff: The CFP Twitter feed was must-follow during the big game, and GIFS such as this one featuring Clemson QB Trevor Lawrence were good planning and a nice touch.

Duke Blue Devils: INFLCR client Duke men’s basketball took a great quote and turned it into a great Instagram graphic:

Auburn Tigers: INFLCR client Auburn women’s basketball showed off some dance moves for their SEC opener.

Cal Bears: This was a great promo for Cal women’s basketball’s home conference opener on a 1990s-themed night:


INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties. In its first year, INFLCR has signed and renewed software subscription partnerships with more than 20 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball. For more information or to request a demo, visit

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