BIRMINGHAM, Ala. — Influencer (INFLCR) founder and CEO Jim Cavale announced a partnership with the Reese’s Senior Bowl to serve the 2019 college football all-star game set for Jan. 26 at Ladd-Peebles Stadium in Mobile, Ala.
The INFLCR content delivery software platform helps clients like the Reese’s Senior Bowl distribute their internally-curated content into personalized galleries on each of the mobile devices of their athletes, coaches and other brand ambassadors, for them to access and share via their personal social-media platforms such as Instagram, Twitter, Snapchat and Facebook. The Reese’s Senior Bowl can then use its INFLCR dashboard and usage reports to track their “audience lift” via the much-larger collective audience of those brand ambassadors.
“We wanted to identify the areas of growth for our game, and I feel like social media is an area where there is just such unrealized potential,” said Reese’s Senior Bowl Executive Director Jim Nagy. “For us to take our game to the next level and reach a demographic we probably haven’t reached through traditional means, we need to do it through social media. And there’s no better place to do it than with INFLCR. Doing the research on the company, it was a perfect fit.”
Participating athletes will gain use to thousands of content-items produced by the Reese’s Senior Bowl that they can directly access in their personalized INFLCR mobile app gallery. The athletes will be able to share from their personalized galleries to their social-media channels, building their personal brands within the context of their event.
“That’s really exciting,” Nagy said. “They come down here and this is the first taste of the draft process for them. The NFL views the Senior Bowl as the unofficial first step in the process. I want them to leave Mobile with the visuals of the week. A lot of times guys come down here and other that leaving town with their jerseys, they leave with memories. There hasn’t been a vehicle with them to leave with the visual history of their time here in Mobile. INFLCR will allow us to do that.”
Founded in 2017, INFLCR now serves clients from the SEC, ACC, Big Ten, Big 12, American, Mountain West, Conference USA, Sun Belt and America East conferences as well as professional sports teams in the NBA G-League and United Soccer League.
Helping the athletes grow their personal brands as they strive to reach the professional ranks is a key factor in the Senior Bowl’s decision to use INFLCR, as well as the opportunity to partner with the players on the game’s social-media strategy in ways that raise the game’s profile year-round and enhance recruitment of talent to participate in the game.
“Our social-media strategy has made a huge impact already in year one,” Nagy said. “The goal is to engage throughout the year. We do only play one game a year but we can’t just be a one-week or one-month presence in people’s minds. We want to create a 12-month cycle.”
As part of the partnership, INFLCR CEO Jim Cavale will be a featured speaker at the inaugural Senior Bowl Summit, set for Jan. 25 at the historic Saenger Theatre in Mobile. Among the featured speakers are NFL head coaches Jon Gruden of the Oakland Raiders and Kyle Shanahan of the San Francisco 49ers, as well as Baltimore Ravens GM Ozzie Newsome. Ticket packages range from $99 to $250 and include admission to the game.
“In the 2018 college football season, INFLCR was blessed to serve some of the best college football programs in the country with our content delivery platform,” INFLCR founder and CEO Jim Cavale said. “We helped more than 1,000 NCAA Division I football student-athletes share content to their Instagram, their Twitter, on a weekly basis, reaching more than 10 million unique people.
“This network we’ve created of clients and student-athletes culminates on a week like the Senior Bowl, where the best of the best are all in one place. When we had a chance to speak to Jim Nagy and his staff, it is clear they were forward thinking and that they want to bring new value to the student-athletes and coaches who are at the Senior Bowl. For us to help these athletes see what they have posted in the past, maybe help them correct some things in their social media strategy by actually coming down and doing a scrub of their social medias — that was one value-add we could do right away with our platform because that is what we do for the clients we serve.
“But we’re also able to help the Senior Bowl get all the content they are going to shoot this week to the players to tell their story throughout the week on their platforms. It’s a benefit to the Senior Bowl and their continued growth as well as the athletes’ brands — that’s a value-add that we were even more excited to bring to this event. I can’t wait to be there personally. My team is excited to come down and pour into the players before they go to this next level where they are going to be evaluated not only on the field, but off the field. Their brand is very important. The questions they are going to be asked by NFL scouts and front-office folks is going to have a lot to do with their social media, and we want them to be on their A-Game just as much on their social medias as they are on the field.”
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com