Alabama’s Hurts was ready for his big moment

Jim Cavale, founder

By Jim Cavale

I talk to student-athletes all the time about being ready for their big moment.

Alabama quarterback Jalen Hurts was ready for his — both on the field for the No. 1-ranked Alabama Crimson Tide and off the field on social media.

The storybook ending Hurts wrote in Alabama’s SEC Championship game victory over Georgia was also evident on his social media — where what Hurts chose NOT to post during his journey this season was as important to telling his story as what he chose to show his followers.

Demoted to second-string behind Heisman Trophy front-runner Tua Tagovailoa before the season despite possessing a 26-2 record as the Crimson Tide’s starting QB, Hurts could have pouted. He could have taken to social media and complained. He could have immediately transferred as some other high-profile players have done.

Instead Hurts did none of that. Posts like this are examples of the classy, smart way Hurts told his story on social media within the context of his team.

Everybody’s got adversity they go through, everybody’s got conflicts, things that are unfair, stacked against them, the world’s tough, etc… Jalen Hurts just blew all that away with pure patience.

He showed perseverance and faith when he lost the job and was backup, but you know what? He was ready for the moment.

There is a lesson to be learned in that.

*If you’d like your teams to experience the power of INFLCR, click here to set up a demo.


A former collegiate student-athlete, Jim Cavale is a 3-time INC.5000 Entrepreneur, an annual award that INC. Magazine reserves for America’s Fastest Growing Private Companies. Cavale is one of the nation’s leading experts on personal branding and is CEO and founder of Influencer (INFLCR).


INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties. In its first year, INFLCR has signed and renewed software subscription partnerships with more than 20 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball. For more information or to request a demo, visit