Troy University in Alabama has developed a reputation as a giant-killer on the football field, beating Power 5 programs such as Nebraska and LSU in recent years.
The Troy athletic department is also developing a reputation for being aggressive and innovative when it comes to marketing and use of technology, according to Influencer (INFLCR) founder and CEO Jim Cavale.
The Trojans’ use of the INFLCR software for multiple sports is paying off in many ways. Troy, in fact, is the first school to subscribe to INFLCR for its women’s basketball program.
“Troy University is one of the most forward-thinking athletic departments in America, regardless of ‘Power 5’ or ‘Group of 5’ or whatever nickname you want to give,” Cavale says. “Athletic Director Jeremy McClain, Deputy AD Brent Jones, Assistant AD Adam Prendergrast and all of the coaches who are with the sports we work with at Troy are thinking forward and making sure their student-athletes have access to the content they desire to have.
“We put the student-athlete first at INFLCR, and we’re excited that Troy does the same at their athletic-department level.”
INFLCR is a SaaS (Software as a Service) platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties.
Troy women’s basketball players this season are making great use of the app, downloading and sharing more than 80 content items during their activation weekend. Players soon will be receiving hundreds of content items produced by the school during the season.
“Troy Athletics and in particular women’s basketball is extremely excited about our partnership with INFLCR,” said Jones, Troy’s Deputy Director of Athletics for External Operations. “Through the INFLCR platform, we are able to share and interact with our student-athletes and, in turn, the athletes have the ability to build and expand their personal brand through quality content. It’s rewarding assisting our student-athletes in sharing personal moments during one of the most unforgettable times of their lives.”
INFLCR has been working with Troy Football all season, with an average of more than 70 players visiting the INFLCR mobile app each week to access personalized content. So far, Troy football players have downloaded and shared more than 1,300 content items since reporting to training camp in August, helping grow their own personal brands within the context of the team while also helping Troy reach a consistently larger audience.
For Troy women’s basketball coach Chanda Rigby, the INFLCR software is both a recruiting tool and a service to the Trojans’ student-athletes.
“Pairing INFCLR with our creative content staff gives our student-athletes the ability to quickly and easily share their college experiences and most memorable moments,” Rigby said. “Each one of our student-athletes has a unique story. By empowering them with the tools to take control of their social image, they are also learning about the power of owning their personal brand.”
And for Cavale, that’s what it’s all about.
“Our vision at INFLCR isn’t just to serve football and basketball,” Cavale says. “It’s to serve all the sports. All those athletes want access to the content they appear in, whether it is pictures, videos or GIFs, and INFLCR streamlines that so they can use it to share on social, grow their personal brands and just have for whatever purposes they want to have it for while they earn the right to get onto the field or court while in college.”
*If you’d like your men’s and women’s basketball teams to experience the power of INFLCR starting with the 2018-19 seasons, click here to set up a demo.
INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties. In its first year, INFLCR has signed and renewed software subscription partnerships with more than 20 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball. For more information or to request a demo, visit https://www.inflcr.com/
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