INFLCR is a software-as-a-service that helps programs like Kansas partner with their student-athletes, alumni, coaches and other brand ambassadors to share digital content produced by the university via their personal social-media platforms such as Facebook, Twitter and Instagram. Kansas then can track the audience lift it receives via the much-larger collective audience of those brand ambassadors.
“The partnership between Kansas Jayhawks Men’s Basketball and INFLCR is an exciting one for us,” said Rachel Pincus, strategic communications coordinator for University of Kansas Athletics. “Our basketball program is one of rich tradition and storied history and the student-athletes that have and continue to be a part of our legacy carry with them a powerful fan-following based largely in social media. At Kansas, we believe that once you are a Jayhawk, you are a Jayhawk for life. That said, our goal from the day these young men step onto our campus is to help them elevate not only their personal brands but also their impact on the Kansas Basketball brand. This partnership will enable us to further strengthen the overall growth of our student-athletes and we are eager to see what we can accomplish together.”
Cavale said the company is excited to begin work with the Jayhawks, one of the historic brands in all of college sports.
KU activated its INFLCR account during the week around their annual Late Night midnight madness event. In this launch with INFLCR, KU players and coaches shared 118 photos and videos that they received through their personalized galleries via the INFLCR mobile app, reaching almost 397,501 people on Instagram and Twitter.
“Kansas athletics ‘gets it’ when it comes to the power of helping its student-athletes grow their personal brands, within the context of the KU Basketball brand,” Cavale said. “KU’s desire to be innovative and forward-thinking on social media will do things for their brand reach and recruiting that no traditional media source can provide. This includes serving KU fans with player-driven content on social, that allows them to follow the players and coaches behind-the-scenes throughout the 2018-19 season.”
Founded in 2017, the company now has clients from the Big 12, ACC, SEC, Big Ten, American, Mountain West, Conference USA and Sun Belt conferences.
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com