Auburn Football’s Brand Building Strategy
Two days after Thanksgiving, on Nov. 25, 2017, all eyes were on the Iron Bowl between unbeaten Alabama and two-loss Auburn. The game would not only send the winner to …
UAB’s INFLCR Social Storytelling Strategy
UAB football is back, and the nation is beginning to know it. The University of Alabama at Birmingham (UAB) Blazers had their program cut in December 2014 after becoming bowl …