Carta Partners with INFLCR to Educate Collegiate Athletes on Equity Basics

  • INFLCR will embed and distribute Carta’s Equity 101 educational series to help more than 75,000 student-athletes across the country understand equity and maximize their earning potential with name, image, and likeness (NIL) deals
  • Equity 101 breaks down the basics of equity compensation, helping athletes and others to better understand and navigate the benefits of ownership

Carta, an ownership and equity management platform, today announced a partnership with INFLCR, the leading athlete brand-building and NIL business management app for elite athletic organizations. The partnership will give thousands of athletes access to Equity 101, Carta’s interactive educational series about equity compensation. 

Equity 101 offers 10 interactive lessons that break down concepts and terms – from offer to grant to exercising options and beyond – to help everyone, including athletes, students, and more feel confident understanding and navigating their equity options. 

“As NIL deals evolve and increase in popularity, it’s critical that student athletes understand how to maximize and navigate their contracts, especially when they involve equity,” said Jane Alexander, Carta Chief Marketing Officer. “We created Equity 101 because we saw a clear gap in equity education across industries and levels. People can’t manage something they don’t understand, and our curriculum is an important first step to support these athletes.”

Name, image, and likeness deals are growing exponentially and present a massive financial opportunity for collegiate athletes. However, many athletes face challenges navigating such deals, often because they don’t understand the terms or know where to find more information. 

“NIL deals are complex and it can be difficult to build a business without help – from understanding tax forms and regulations or what it takes to be an entrepreneur for the first time,” said INFLCR Founder Jim Cavale. “I’ve used Carta for years as a founder of multiple companies. I strongly believe in it and how it can help employees gain ownership and understand equity. The fact that we are now passing this on to student-athletes is tremendous.”

According to Carta data, the fair market value of unexercised options that expired in 2021 was $580M. Less than half of equity owners report receiving education on their equity compensation. One in three see minimal value in their equity awards.  

Equity 101 is now available to all student-athletes on INFLCR. INFLCR will also distribute Equity 101 to the company’s employees, giving them access to equity education.

About INFLCR Global Exchange

INFLCR’s partnerships team vets elite companies like Meta, TikTok, WWE, Campus Legends, DigiSign, Subtext, and Mike Slive Foundation to be a part of the Global Exchange. Inside the platform, companies can automate their reporting of transactions with student-athletes, and utilize INFLCR’s best-in-class tools to identify, communicate, and transact with student-athletes who have opted in to be contacted for educational and NIL transaction opportunities. All Global Exchange transactions are automatically disclosed for student-athletes and institutions. INFLCR continues to take no transaction fees from schools, companies, or student-athletes for activity on the Global Exchange.

Interested in partnering with INFLCR Global Exchange? Start the process here.

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