The National Basketball Players Association (NBPA) is pleased to announce a partnership with INFLCR, a leading brand building and NIL business management software platform for elite athletes. Through this partnership, the NBPA and INFLCR will provide resources to educate collegiate student-athletes on monetizing their name, image, and likeness (“NIL”) while highlighting compliance regulations set forth by the NCAA.
As a featured part of this partnership, the NBPA will integrate INFLCR’s educational content into its newly developed NIL microsite. The goal of this platform is to serve as a resource for collegiate athletes to learn more about NIL rules and the keys to maximizing their platforms as elite athletes. The content will feature important information about NIL rules and regulations from INFLCR’S NIL experts as well as tips and stories from various amateur and professional athletes about personal branding, endorsements and business advisors.
“The game for student-athletes has completely changed with the new rules around NIL, and we wanted to ensure that all of these athletes, and especially our future members, have access to educational resources that will help in their decision-making process,” said Que Gaskins, interim President of THINK450, the innovation and partnership engine of the NBPA. “Working with INFLCR, a proven industry leader in the space, we can now connect elite student-athletes with informative content and help them make the most of these new opportunities.”
“Our mission at INFLCR in a few words is to empower athletes. Our objective in partnering with the NBPA is a natural fulfillment of that mission,” said Jim Cavale, INFLCR Founder. “To provide education that speaks directly to a student-athlete’s future and assist all athletes in the process of building their personal brand and their NIL business is what INFLCR is all about.”
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