Welcome to the NIL Era, Powered by INFLCR

What does July 1 really mean for student-athletes and their institutions? INFLCR CEO Jim Cavale welcomes in the new era and explains what is available for INFLCR’s student-athlete users starting on this monumental day.

July 1, 2021 signifies the start of a new era in College Athletics. Over 100,000 INFLCR student-athlete users at more than 140 institutions can now manage their own Name, Image and Likeness business through the INFLCR app that they’ve already been using to build their brand value since INFLCR launched in 2017. 

Today marks the launch of the INFLCR Exchange, for student-athletes to learn about more than a dozen platforms that have integrated with INFLCR, where they can sign up to begin compliantly monetizing their NIL.


EDUCATION: The Storyteller Playbook

In-app NIL Education provides student-athletes access to custom educational content about brand building, social media strategy, entrepreneurship, financial literacy, and more. The INFLCR Storyteller Playbook containing educational modules for athletes features Atlanta Dream co-owner and WNBA champion, Renee Montgomery, Seattle Seahawks Running Back, DeeJay Dallas, and other professional athletes. The Storyteller Playbook also spotlights subject matter experts like Team Altemus, Anomaly and Wasserman, providing financial, legal and business education pertaining to NIL.

Marketplace Education provides student-athletes with how-to and best-practice videos to establish repeatable practices and maximize success in leveraging partners and platforms within the INFLCR Exchange. 

CONNECTION: To The Most Compliant NIL Monetization Opportunities

The INFLCR Exchange is live! Student-Athletes can connect to an ever-growing menu of digital, endorsement, product and training marketplaces where they can sign up to begin building their NIL business. With more than one dozen platform partnerships and growing, student-athletes have the ability to become true entrepreneurs as they build their NIL business through our marketplace partners.

TRACKING: NIL Transactions and Disclosures

INFLCR’s auto-reporting and self-reporting tools allow student-athletes to disclose all transactions to their institution’s Compliance department. Every transaction that is performed through INFLCR Exchange platforms is automatically reported to the INFLCR Compliance Ledger for staff oversight. If student-athletes are contacted for opportunities outside of The INFLCR Exchange, they can send a link from INFLCR to the business to record the transaction compliantly.


We can’t wait to go into the NIL era together with you. As the NIL landscape continues to evolve, INFLCR institutions and student-athletes can be confident that they have access to the leading technology platform to successfully navigate Name, Image and Likeness.

Client Success

Name, Image, & Likeness (NIL)

NC State Athletics Unveils “ALPHA” NIL Program in Partnership with INFLCR Plus

July 1, 2021

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