From Marshall Athletics:
Marshall University Athletics announced Thursday a three-year department-wide partnership with INFLCR in a move to empower student-athletes and help grow their personal brands.
“This is an important step for our athletic department in the digital marketplace,” said Jeff O’Malley, Marshall’s Interim Director of Athletics. “INFLCR will assist our staff, coaches and student-athletes in enhancing their brands and navigating the ever-changing landscape in college athletics. We’re fortunate that Marshall Athletics has a rich tradition and is a nationally recognized brand. This partnership will amplify our message while assisting our athletic department and our student-athletes in the name, image and likeness era.”
“This is a new era in college sports, and we are excited to partner with Marshall Athletics to equip all their student-athletes with the technology and brand building content to effectively tell their own stories,” said INFLCR Founder and CEO Jim Cavale. “With the INFLCR Verified product features, all athletes in the Thundering Herd will have access to countless NIL opportunities in our Compliance Exchange marketplaces as well as be provided with the education and tools to maximize on their NIL opportunities in a safe and compliant manner that aligns with their institution’s guidelines.”
INFLCR – pronounced “influencer” – is a content-creation platform that assists college programs, professional sports teams and leagues monetize and disseminate photos, videos and graphics. INFLCR will be used by all of Marshall’s athletic programs: Baseball; Men’s and Women’s Basketball; Men’s and Women’s Cross Country; Football; Men’s and Women’s Golf; Men’s and Women’s Soccer; Softball; Women’s Swimming and Diving; Women’s Tennis; Women’s Track and Field; and Volleyball.