Tulane Athletics Extends Student-Athlete Brand Building Partnership with INFLCR

INFLCR and Tulane University Athletics are extending their department-wide partnership for 2 additional years to empower Green Wave student-athletes with innovative technologies to enhance their personal brands on social media.

Tulane student-athletes, coaches, and staff in all varsity sports will continue to receive photos, videos and graphics created by Tulane Athletics and delivered through the INFLCR platform and mobile app, to share on their personal social-media channels.

“Having INFLCR as part of our team truly enhanced our student-athlete experience in our first year and we could not be more excited to extend our partnership,” senior associate athletic director for external relations Jana Woodson said.

“In addition to the photo sharing platform and digital resources that INFLCR provides, the knowledge shared through INFLCR experts has been extremely valuable to our student-athletes as they look to build their personal brands.”

Earlier this year, INFLCR CEO Jim Cavale participated in a speakers panelfor the Tulane Athletics’ Wave Brand Works program, an initiative aimed at educating Tulane student-athletes on brand management, social media awareness, entrepreneurship, marketing advisor education, health, wellness and NIL regulations.

This focus on education comes ahead of sweeping changes from the NCAA to college sports through Name, Image, and Likeness opportunities for student-athletes that will occur in 2021.

“Tulane Athletics is a leader in college sports when it comes to Name, Image, and Likeness,” said INFLCR CEO Jim Cavale.

“Tulane student-athletes have already been receiving great content to grow their digital brands on social media, and the Wave Brand Works program has been one of the first of its kind in the country. We’re so excited to work together with Tulane to navigate what’s to come for student-athletes in 2021 and beyond.”

How It Works

INFLCR’s platform helps clients like Tulane University send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, Tulane is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

Client Features

Tom Symonds: Client Feature

October 27, 2020

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