June 29th, 2020

West Virginia University Signs Multi-Year Partnership to Focus on Student-Athlete Branding

INFLCR is excited to announce an extended department-wide partnership with West Virginia University.

After expanding their INFLCR partnership to include all Mountaineer varsity sports in the fall of 2019, WVU has now extended the agreement for several more years to continue providing their student-athletes with a means to access high quality content that they can use to build their brands on social media.

“We are excited to extend our partnership with INFLCR. After seeing the results in year one, we knew it was imperative to continue this relationship,” said WVU Senior Associate Athletics Director/External Affairs Matt Wells.

“We know how important it is for student-athletes to access content quickly and effectively, and the INFLCR platform has enabled us to accomplish this across the athletics department.” 

WVU has been one the highest-performing programs partnered with INFLCR, with the Mountaineer men’s and women’s basketball teams earning a “Client of the Week” shoutout from the INFLCR team in January 2020:



How It Worked for WVU

The extension of this partnership builds on the successes seen from student-athletes on the INFLCR app and their digital brand growth over the past year.

In the 2019 football season, the Mountaineer football team saw a total of 4200+ downloads and shares of photo and video content, with over 150 downloads of professional photo content thanks to INFLCR’s partnership with USA Today/IMAGN.

That high activity was matched by the WVU men’s basketball team, who averaged 5.6 INFLCR app sessions per week while in-season. Their regular posting on social media helped student-athletes grow their followings on Instagram anywhere from 20% to 75% over the course of the 2019-2020 basketball season.

“The student-athletes and staff at WVU really took advantage of access to content and were able to leverage it to grow their digital brands significantly over the past year,” said INFLCR CEO Jim Cavale.

“We can’t wait to continue that positive trend and help the Mountaineers to continue leveraging their platforms on social media in the years to come.”

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