USC Joins INFLCR with Athletic-Wide, Multi-Year Partnership

INFLCR is excited to welcome the University of Southern California to the family with a multi-year, athletic-department-wide partnership.

Student-athletes, alumni, coaches, and staff from all of the Trojans’ men’s and women’s varsity teams will gain access to the personalized INFLCR mobile app gallery of photos, videos and graphics created by USC Athletics staff and other external media outlets who cover USC Athletics. This content is delivered through the INFLCR software and mobile app in real-time so that these USC brand ambassadors can access and share on their personal social-media channels.

“USC student-athletes have incredible stories to tell,” said USC Deputy Athletic Director Paul Perrier. “Our partnership with INFLCR will empower all of our student-athletes to share their experiences, and give our community of fans and recruits a look behind-the-scenes at their journeys as Trojans.”

USC is the newest INFLCR client from the PAC-12 and yet another Teamworks client to sign an athletics-wide agreement with INFLCR since an October 2019 announcement that Teamworks had made a major investment in the Birmingham, Ala.-based company.

“We have always been a champion of athlete-powered content as a way for our student-athletes to build their brands at the college level as well as serve as ambassadors and influencers for our programs,” said USC Director of Social Media Jordan Moore. “We have an elite content creation team and now those resources are at the disposal of our student-athletes.”

INFLCR now serves more than 500 teams and more than 15,000 athletes from all levels of the NCAA.

“We are thrilled to welcome such a storied athletics brand to the INFLCR team,” said INFLCR CEO Jim Cavale. 

“As we continue to partner with more and more schools in the PAC-12 Conference, we’re excited to see how their student-athletes will benefit from easy access to their content ahead of big changes coming to the NCAA and social media.”

How It Works

INFLCR’s platform helps clients like the University of Southern California send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, USC is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

USC plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.