January 9th, 2020

Oregon and Michigan State 2019 March Madness Case Study

March Madness is one of the most high-profile events in sports, and during the 2019 tournament INFLCR was proud to partner with several teams who would go on to reach the advanced rounds of the tournament. In this study, we’ll take a look at Oregon men’s and women’s basketball, along with Michigan State men’s basketball.

#GoDucks

The Oregon men and women’s basketball teams were activated on the INFLCR platform at the start of the 2019 March Madness tournament, and athletes immediately started downloading and sharing content from their creative staff and INFLCR’s photography partners at USA Today/IMAGN.

Oregon’s digital team uploaded over 35 galleries of content for the two basketball teams, capturing every aspect of their postseason runs. Student-athletes from both the men’s and women’s basketball teams accessed over 250 individual pieces of content during the tournament.

An overall report for Oregon basketball showed that of the top 5 most active athletes on the INFLCR app, the second and third most active athletes belonged to the women’s team.

Of those two athletes, senior point guard Maite Cazorla would have some of the most engaged-with Instagram posts from the Oregon WBB team, with several posts earning an engagement rate of over 25%. Maite continued on to start her professional career with the WNBA’s Atlanta Dream.


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Final four bound!!! 🙏🏼🐥 #GoDucks

A post shared by Maite Cazorla (@maitecazorla) on


Following the success both on social and as part of enhancing the student athlete experience, Oregon would join the INFLCR team with a multi-sport partnership.


#SpartanDawgs

Michigan State’s men’s basketball team was also onboarded to the INFLCR platform during 2019’s March Madness, and quickly started using the mobile app to share the stories of their journey through the tournament, all the way to the FInal Four.

The Spartans were very active on the INFLCR mobile app, downloading over 250 pieces of content, of which 60 photos came from USA Today/IMAGN professional photographers.

Standout co-captain Matt McQuaid logged over 85 individual app sessions on INFLCR, downloading and sharing content to grow his following on social media. His posts contributed to the athletes’ 121,000 total likes received on Instagram.


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We used to dream of times like this!!!! #final4

A post shared by Matt McQuaid (@mattblast3) on


Following the success seen for both social media presence and student athlete experience during the 2019 March Madness tournament, Michigan State would join the INFLCR team with a multi-sport partnership.


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