September 19th, 2019

Hartford Partners with INFLCR to Boost Digital Brand

INFLCR is excited to welcome Hartford Athletics to the team with an athletic-department-wide partnership!

The Hawks are the first America East Conference school to leverage an all-sports opportunity with INFLCR through the company’s partnership with the league.

“We are excited to join the INFLCR family,” said Craig Sandlin, Hartford senior associate athletics director for external relations. “The platform will provide our student-athletes an unmatched opportunity to grow their brand.

“We have prioritized telling all of the amazing stories behind our student-athletes and this partnership will allow us to take that storytelling to the next level through the great content our communication staff is already producing while freeing up time to tell even more stories and provide even more top-notch content to our student-athletes, coaches, and stakeholders.”

Student-athletes, coaches, staff and other brand ambassadors for Hartford’s 17 NCAA Division I varsity sports teams will receive content delivered by the INFLCR software and mobile app, which they can then easily share to their own personal social-media channels.

“We are excited to serve Hartford Athletics as the first America East school to go all-in with empowering their student-athletes to tell their stories,” INFLCR founder and CEO Jim Cavale said. “Hartford’s proactive vision in putting the student-athletes first will help them support their student-athletes while also growing the Hawks brand they represent.”

How It Works

INFLCR’s platform helps clients like the University of Hartford send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, Hartford is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

Hartford plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.

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