INFLCR is excited to welcome Rutgers University to the team as its newest multi-sport partner from the Big Ten Conference.
Student-athletes, coaches and staff from the Rutgers football team will gain access to photos, videos and graphics created by Rutgers and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
“We are excited about our partnership with INFLCR. We are committed to developing our student-athletes on and off the field. INFLCR will help our student-athletes build their brand and prepare them for life beyond the game,” Rutgers football coach Chris Ash said.
INFLCR now serves more than 80 clients including representatives from every major NCAA conference.
“Rutgers is an up-and-coming program in the Big Ten, and we’re proud to help the Scarlet Knights tell their story on and off the field or court,” INFLCR founder and CEO Jim Cavale said.
“By empowering the student-athletes with great content produced by the team, the players will be able to grow their brand within the context of the Rutgers program they represent.”
How It Works
INFLCR’s platform helps clients like Rutgers send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Rutgers is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Rutgers plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.