Ohio State Athletics is strengthening its NIL programing for its student-athletes with the announcement of its partnership with industry leader INFLCR. The Ohio State Local Exchange is a tool to connect Ohio State student-athletes with interested businesses, collectives, or individuals to streamline the process of generating business activity related to their Name, Image, and Likeness.
With the addition of the Local Exchange, Ohio State now offers the most robust package of NIL resources in the country for its student-athletes. With its existing relationship with the Teamworks Elite program, OSU student-athletes can now streamline the process with one platform and one login. Another key component of the INFLCR partnership is the ability to maximize the wallet share with no transaction fees via the INFLCR Global and Local Exchange.
“We are excited to add INFLCR to our list of resources for Ohio State Student-Athletes. We believe that adding their content delivery system and local exchange to our extensive list of existing resources, will enhance our student-athletes ability to succeed in the NIL era.” – Senior Associate AD, Carey Hoyt
Through the Local Exchange, a business, collective or individual may register and immediately connect with a student-athlete. All the money generated through these connections go directly to the student-athlete. Ohio State is also the first school to provide interactive business cards for each of its student-athletes that links directly to their unique page.
“Ohio State has been a leader in supporting their student-athletes to maximize their NIL opportunities,” said INFLCR Founder Jim Cavale. “Investing and building the Local Exchange in partnership with INFLCR, empowers the Buckeyes student-athletes to monetize their personal brands with NIL partnerships on a fee-free platform.”
Earlier this summer, Ohio State deepened its existing relationship with Teamworks by signing onto Teamworks Elite, a new, bundled offering that combines the industry’s leading technology solutions into a single, unified offering. INLFCR is a significant component of the Teamworks Elite bundle as it is a premier leader in the NIL industry. Teamworks powers more than 5,000 sports organizations around the world, including collegiate athletic departments and teams across all the major professional leagues.
INFLCR Local Exchange: How It Works
INFLCR provides a school-customized NIL exchange as an extension to their athletics website where the school can send any business, individual or collective seeking to bring NIL opportunities to its student-athletes. Once registered, businesses can search, communicate, pay and report on behalf of student-athletes they’re transacting with, streamlining the student-athletes compliance and tax reporting responsibilities in their existing INFLCR app experience.