A new deal between INFLCR and several marketplace solutions provides student-athletes with access to hundreds of brands and thousands of individual NIL opportunities in a centralized location. MarketPryce, NOCAP Sports, MOGL and Embassy will utilize INFLCR’s Global Exchange allowing them to offer deals directly in the INFLCR app.
“This is huge for student-athletes, especially since NIL can be hard to navigate and student-athletes are still asking where they need to start,” said INFLCR Founder, Jim Cavale. “Endorsement deals were the leading NIL activity in the first year, and we want to make it easier than ever for student-athletes to participate. These leading companies will bring offers directly into the INFLCR app through a new feature called Bulletins and by proposing transactions for athletes to accept or decline.”
Similar to INFLCR’s Local Exchange, where local businesses communicate with student-athletes from specific institutions and offer NIL opportunities, the marketplaces will bring national brands to student-athletes through their multiple sales teams with unique expertise and services.
MarketPryce, NOCAP, Embassy and MOGL will all utilize Bulletins to communicate direct offers and provide value to student-athletes within the INFLCR app. The feature allows student-athletes to examine and accept offers, review and sign a contract, and receive payments.
The four marketplaces are no strangers to success in the sponsorship and NIL space.
MarketPryce, a marketplace designed for athletes, has seen several brand-led campaigns come through their platform in the first year of NIL. Hirect, a chat based hiring app, created a campaign using NFL and collegiate student-athletes. The campaign struck a deal with Oregon State’s Alex Austin, who took the deal one step further and developed a scholarship program with the help of Hirect.
“By joining forces with INFLCR, thousands of student-athletes will be able to unlock access to hundreds of NIL deals and our athlete-only community,” said MarketPryce CEO, Jason Bergman. “We’re passionate about helping collegiate athletes access new opportunities and earn their fair market price on NIL deals, which inspired the name of our business. Working with INFLCR supports our long-term vision to make partnerships effortless for all student-athletes, regardless of their sport, gender, school size, or social following.”
Marketplaces are unique in that they give NIL opportunities to every athlete, no matter what school they attend. Student-athletes Keeley Davis from Creighton and Anim Dunkwah from Howard found they could use MarketPryce to enhance their brands and capitalize on their NIL.
NOCAP Sports, another athlete-targeted marketplace, received venture-backed funding as an NIL-specific startup. They have executed NIL campaigns and sourced athlete talent on behalf of agency partners for brands such as Procter & Gamble, Mondelez, The Cheesecake Factory, Walmart, Smithfield, DoorDash, Reckitt and PlantFuel, among others.
Currently, NOCAP is sourcing athletes for paid opportunities with multiple large brands, including a well-known women’s apparel brand looking to hire 50+ athletes, multiple Fortune 100 food and beverage brands, multiple well-known restaurant chains and more. NOCAP employs an experienced team of sales representatives and brand consultants, and recently named Sarah Fuller, former Vanderbilt soccer and first female athlete to kick in a collegiate football game, their Head of Athlete Relations.
“NIL and the industry surrounding it has been difficult to navigate for many athletes as they attempt to find high-quality opportunities, and this initiative by INFLCR helps solve that problem,” said NOCAP Founder & CEO Nicholas Lord. “We are extremely excited to partner with them to bring our brand and agency relationships to the tens of thousands of athletes on the INFLCR platform. Year 2 of NIL is going to be a gamechanger.”
Embassy, an existing INFLCR partner, is a platform helping creators, influencers, and now student-athletes land and manage paid partnerships on social media. Previously, Embassy could be found in the INFLCR mobile app as an approved partner for student-athletes to connect with regarding NIL opportunities. Now, they’ll bring those opportunities directly to student-athletes through Bulletins and other features that streamline NIL business management in an expanded partnership with INFLCR.
The first version of its app was released just under a year ago, and quickly began to work with some of social media’s biggest creators. Peter Weber, Morgan Ketzner, and Clay Harbor were several of the creators who participated in a launch trip that generated over 10 million impressions in the first 72 hours.
Athletes utilizing the Embassy app will benefit from a wider variety of brands looking to pay for sponsored content in the broader creator economy. More importantly, athletes will be able to continue growing and monetizing their personal brand through the platform post-college.
Zachary Taunton, CEO of Embassy, said “We could not be more excited for this partnership with INFLCR. NIL has been such a game changer for collegiate athletics, but there is still a lot of confusion on how to correctly execute deals. Together with INFLCR, we hope to create the standard for how NIL transactions are done from offer to delivery to compliance.”
MOGL is a leading NIL solution offering marketplace, compliance, and education for all athletes, brands, and institutions. Founded in 2019 by Notre Dame classmates Ayden Syal and former Quarterback Brandon Wimbush, MOGL provides free and equal access to NIL deals for all athletes through their marketplace while ensuring automatic compliance disclosure to the institution.
MOGL is venture-backed and made headlines earlier this year after winning the world renowned SXSW pitch competition. Brands on the marketplace include Allbirds, DoorDash, Meta, Applebees, Pure Barre, SportsClips, and over 1,000 others. In alignment with their commitment to providing opportunities for all athletes, MOGL successfully facilitated the first NIL deal for a NCAA athlete with down syndrome (Caden Cox) and was responsible for the first NIL deal for a black female lacrosse athlete (Maddie Johnson).
“MOGL is committed to supporting all student-athletes as they pursue their NIL endeavors. This partnership with INFLCR ensures that MOGL can seamlessly provide equal access for more student-athletes looking to source verified NIL opportunities that align with their brands,” said MOGL CEO & Co-Founder Ayden Syal. “It’s important to us that student-athletes whose institutions have partnered with INFLCR are equally exposed to NIL opportunities as those whose institutions use MOGL Monetize™ or any other solution.”
The individual success each marketplace has seen, with even more additions to come, will help continue to bring new opportunities to INFLCR student-athletes.