INFLCR announced a partnership with Meta today to bring social media education and direct account support to student-athletes via INFLCR, Teamworks’ leading content and compliance software platform for elite student-athletes. The alliance will help student-athletes enhance their brand and name, image, and likeness (NIL) earning potential across Meta’s platforms, including Instagram and Facebook. INFLCR and Meta will deliver in-person educational workshops to student-athletes, coaches, athletics administrators and creatives focused on Facebook and Instagram safety and wellness, content strategy and cadence, and monetization. Additionally, the workshop will provide an overview of Facebook and Instagram verification requirements.
“Our partnership with Meta is a milestone for collegiate athletics,” said Jim Cavale, INFLCR President. “Using technology to increase education about collegiate NIL is crucial. Every student-athlete should have access to the tools they need to maximize their potential.”
Student-athletes can access additional education within the INFLCR app, where Meta experts will share content creation tips and formats, and pointers on the latest monetization tools, such as Instagram Subscriptions, branded content, and shopping features. For collegiate programs interested in continuing student-athlete education, INFLCR will offer in-person workshops through its INFLCR Plus program.
“We believe our technologies level the playing field for student-athletes and give everyone the same opportunity to monetize their name, image and likeness – no matter what sport they play or conference they’re in,” said Dev Sethi, Meta Emerging Athletes and Sports Creators Lead. “But the playing field is only level if athletes have equal access to information. And that’s why we’re so excited about this partnership with INFLCR, as it will help us bring Instagram and Facebook best practices to countless student-athletes across the country.”
Instagram is already linked within the INFLCR app. Student-athletes can share content directly from INFLCR to Instagram, and view their Instagram account metrics within their INFLCR profile.
INFLCR, a Teamworks company, is the leading content and compliance platform for elite athletic programs, educating and preparing staff and athletes for the NIL era, all powered by best-in-class content delivery via mobile app. INFLCR works with more than 3,500 collegiate and professional sports teams with a network of over 70,000 active athlete users. INFLCR enhances the athlete experience with a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.
To learn more about INFLCR and NIL Partnerships, reach out here.