From Georgia Gwinnett College:
Georgia Gwinnett College’s Office of Athletics has partnered with content-management leader INFLCR (pronounced influencer) for student-athlete branding and personal marketing opportunities.
INFLCR, a Teamworks company, is the leading content and compliance platform for elite athletic programs, educating and preparing staff and athletes for the Name, Image and Likeness (NIL) era. This is all powered by best-in-class content delivery through mobile applications.
INFLCR works with more than 3,500 collegiate and professional sports teams with a network of over 70,000 active athlete users.
Georgia Gwinnett College Associate Vice President of Athletics Dr. Darin S. Wilson says, “Our partnership with INFLCR provides us the opportunity to share and promote GGC athletics and our student-athletes to a much broader audience throughout the world. This is a significant day in our marketing efforts, and I look forward to providing our student-athletes a customized experience.”
INFLCR’s mobile application will provide GGC student-athletes with real-time content access from the college’s marketing, athletic communications, and Grizzly Digital Network so they can share the content on their personal social media channels.
The platform also provides personalized metrics to allow student-athletes to track their social media growth and engagement.
GGC Assistant Director of Athletics for External Operations Deonne Moore adds, “Partnering with INFLCR will allow us to continue to innovate and expand the GGC Athletics brand. The best ambassadors for GGC Athletics are our student-athletes. INFLCR is providing a perfect way for our great student-athletes to share their stories about what they’re accomplishing here at GGC to a larger audience.”
Georgia Gwinnett College has six intercollegiate programs that have combined to win 14 NAIA national championships (men’s tennis, seven; women’s tennis, six; and baseball, one) and have had more than 100 student-athletes earning NAIA All-American honors. The 2021-22 season is GGC’s 10th season of intercollegiate athletics.