Bright Teams Up with INFLCR to Empower Collegiate Teams and Emerging Athletes to Own and Monetize their Brand

OLYMPIANS, PROFESSIONAL AND COLLEGE ATHLETES, COACHES AND COMMENTATORS BRING THEIR EXPERTISE AND EXPERIENCE TO LIVE VIDEO CONVERSATION & LEARNING PLATFORM BRIGHT

Bright, a live video conversation platform that helps people level up their lives through entertaining and inspiring learning experiences, today announced it is expanding its sports offerings, launching sessions with some of today’s most popular and prolific athletes, coaches and commentators.



Participants can now visit BrightLive.com to sign up for a unique array of upcoming sessions with athletes from Olympic Gold Medalists to champion leaders including, Lindsey Vonn, Kenny Smith, Bode Miller, Bobby Marks, Malcolm Brogdon, Caris LeVert, Justise Winslow and more. All are on board to lead inspiring, entertaining, and often spontaneous learning experiences on the platform.

Bright also announced a partnership with INFLCR, the leading platform for NCAA student-athlete brand-building, allowing the ability for more than 2,150 collegiate teams and over 150,000 elite athletes using the INFLCR and Teamworks platforms to host and participate in Bright Live sessions. With this collaboration, Bright integrates into the INFLCR Exchange, empowering college athletes to join the platform, engage with fans, further build their brand and create more monetization opportunities in compliance with the NCAA regulations.



“The Bright platform gives control back to the creator with direct and meaningful connection with their fans. We want to extend this opportunity to the athletic community  so they can better engage with sports enthusiasts through live, visual learning experiences,” said Michael Powers, co-founder and CEO of Bright. “We are especially excited about our partnership with INFLCR, which offers young, emerging athletes the unprecedented ability to control their brand from the start – providing them with opportunities to monetize directly, connect with fans and other brands as they build their careers and business ventures.”  

“With student-athletes gaining the ability to monetize their name, image and likeness, they can leverage the spotlight of their collegiate experience in innovative new ways through technology,” INFLCR founder and CEO Jim Cavale said. “And the demand for remote learning from experts in their fields is higher than ever, so this is a natural opportunity to explore. We are excited to partner with Bright to help student-athletes enter this space safely and compliantly, where they can promote their individual skills to fans alongside some of the biggest celebrities in the world.”

The all-star athletes join Bright’s current roster of creators, icons and experts including Madonna, Ashton Kutcher, Naomi Campbell, Shawn Mendes, Amy Schumer, D-Nice, D’Amelio Sisters, Laura Dern, Judd Apatow, Deepak Chopra, Diplo, The Aunties (Teyana “Spike Tey” Taylor and Coco Gilbert), Kane Brown, Drew and Jonathan Scott (Property Brothers), among others. 

With Bright’s interactive features, attendees will be face-to-face with their favorite talent, asking questions, making requests from the VIP area and joining talent on the Bright Stage for direct exchanges and personal learning experiences. Announced sessions include:

  • NBA champion and sports commentator Kenny Smith leads with “Champions Talk,” where he interviews his favorite athletes and examines their mindset at turning points in their career. 
  • Lindsey Vonn, Olympic Gold winning alpine ski racer, will host a session on “Athlete Talk.”
  • NBA star Malcolm Brogdon will host sessions about his philanthropic efforts in Africa and how he focuses on impacting the greater community off the court.
  • Caris LeVert of the Indiana Pacers will dive deeper on his life and career on and off the court ranging from his time playing college ball at Michigan to his NBA career and more.
  • Justise Winslow, of the Los Angeles Clippers, will talk about the world of fashion from a professional athlete’s point of view.
  • Jermaine Jackson, long-time personal mentor and trainer to NBA Rookie of the Year, LaMelo Ball, will be creating a session series on the mental, physical and emotional training regimen that goes into creating a champion.
  • Ronnie Singh, aka Ronnie2k, will continue his gaming session series, highlighting the upcoming NBA2k and it’s tie-ins with athletes and gamers. 
  • This Summer, NBA insider for ESPN, Bobby Marks, shared his experience and offered advice on going from college football player to Assistant GM to sports media analyst.

About Bright

Bright is a live video conversation platform that helps people level up their lives. Bright offers inspiring and entertaining learning experiences from over 1000 of today’s most intriguing and talented leaders. On Bright, participants get unprecedented access to global creators, icons and experts within an intimate, live setting.   

Bright Sessions range from hands-on skills  to unexpected life lessons, creating a unique, direct connection that makes learning through shared interests more accessible.  

Bright was founded by entertainment visionaries Guy Oseary and Michael Powers who are joined by a team of executives with deep expertise in creator platforms, traditional and digital talent and technology. Investors include Sound Ventures, RIT Capital, Globo, Norwest and Slow Ventures, among others. Visit BrightLive.com for more information. 

About INFLCR

INFLCR is the leading content and compliance software platform for college athletic programs, educating and preparing staff and student-athletes for new opportunities and guidelines from current NIL legislation, all powered by best-in-class content delivery via the INFLCR mobile app. INFLCR works with more than 2,900 collegiate and professional sports teams with a network of over 54,000 active athlete users.

With flagship new products like the Compliance Exchange administrator dashboard and Storyteller Playbook video library, INFLCR enhances the student-athlete experience by offering a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.

Visit www.inflcr.com for more information.

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