Southland Conference Teams Up with INFLCR for League-Wide NIL Partnership

Student-Athletes Across Membership Will Gain Access to INFLCR Platforms

From Southland Conference:

The Southland Conference and INFLCR have agreed to a multi-year partnership to enhance the Southland Conference student-athlete experience by providing all Southland institutions and student-athletes with the technology and resources needed to support their opportunities related to name, image, and likeness (NIL).

INFLCR provides college athletic departments with the content delivery and compliance platform to assist NCAA athletics programs in the management and monitoring of Name, Image, and Likeness (NIL) activities. INFLCR’s Verified suite of products ensures student-athletes are provided the tools, content, financial literacy, and more to participate in monetization activities and other NIL opportunities.

“We are so pleased to partner with INFLCR to provide these exciting opportunities for our student-athletes,” Southland Commissioner Tom Burnett said. “We saw the incredible interest at our member institutions and within their communities and wanted to take the lead in offering a platform our student-athletes can manage without taking away from their athletic and academic accomplishments.”

Through this partnership, Southland student-athletes will benefit from access to boundless amounts of multimedia content produced by the Conference office and member institutions.  This content will be delivered through the INFLCR software and mobile app to enhance student-athlete brands by capitalizing on NIL opportunities through personal storytelling that they can share on their individual and team social-media channels.  INFLCR Verified will also provide Southland student-athletes and athletic administrators with a plethora of educational, compliance, and financial resources to facilitate student-athletes monetizing their brands in a safe environment.

“We’re excited to bring INFLCR to all member schools across the Southland Conference,” INFLCR founder and CEO Jim Cavale. “The conference is taking a leadership position that will benefit all student-athletes and we are proud to be there alongside them in this endeavor. Commissioner Burnett has long been seen as a thought leader in college athletics. To now provide athletes with the resources to be successful in the NIL era as well as the Southland Conference staff with the technology to monitor and ensure athletes are transacting safely will lead to great success and, ultimately, empowerment of student-athletes which is what this is all about.” 

Along with the Southland Conference, INFLCR has partnered with the Patriot League, West Coast Conference, Missouri Valley Conference, Conference USA, the Mid-Eastern Athletic Conference, the Atlantic 10 Conference, the Big Sky Conference, and numerous institutions such as Oklahoma, UCLA, Texas A&M, Duke, Kansas, North Texas, Georgia, Baylor, and future Southland member Texas A&M-Commerce.

What Others are Saying About INFLCR…

Jon Palumbo, Texas A&M Corpus Christi Director of Athletics

“We are excited about the different ways this partnership with INFLCR will enhance the Texas A&M-Corpus Christi Athletics brand. It is important that we equip our student-athletes with cutting edge technology and timely education on building a positive brand through social media. INFLCR will serve as a critical tool in that regard.”

Greg Burke, Northwestern State Director of Athletics

“Student-athletes already have an inestimable pathway to expand not only their brand, but the brand of their athletic program and university which will exponentially grow as the Southland Conference and its membership partners with INFLCR. There are great stories unfolding every day on Southland campuses which will now reach a much larger audience and there is significant value in that.”

Marissa Watters, UIW Student-Athlete and Southland SAAC President

“I am thrilled by the partnership between the Southland Conference and INFLCR. This generation of student-athletes are charting unknown territory as we all seek to understand, explore, and pursue various NIL opportunities. This partnership will positively impact the 2,600 student-athletes in the Southland Conference as we will be able to use our own platform to become entrepreneurs, work with sponsors, and capitalize on our hard work and talent thus enhancing the overall student-athlete experience.”


INFLCR is the leading content and compliance platform for elite athletic programs, educating and preparing staff and athletes for the NIL era, all powered by best-in-class content delivery via mobile app. INFLCR works with more than 2,900 collegiate and professional sports teams with a network of over 54,000 active athlete users.

With revolutionary new products like the Compliance Exchange, Storyteller Playbook, and administrator dashboard, INFLCR enhances the athlete experience with a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.

Visit for more information.

About the Southland Conference

Founded in Dallas in 1963 and now in its 59th competitive season, the Southland Conference celebrates the academic and competitive achievements of its member institutions and their student-athletes.  Based in Frisco, Texas, the league now includes nine members in Louisiana and Texas and sponsors 19 NCAA Division I sports, with NCAA Championships automatic berths in 12 applicable team sports.  The Southland Conference has won numerous national championships, including the 2021 NCAA Division I FCS title, and wins regularly in other sports in NCAA postseason play, including the 2021 Division I Men’s Basketball Championship.  The Conference also features a newly-expanded agreement with ESPN Networks, broadcasting hundreds of competitions each year, and is represented in the national corporate sales marketplace by Van Wagner Sports and Entertainment.  The Southland has also served as the host conference for the successful NCAA Division I FCS Championship Game in Frisco since 2011.

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