From Conference USA:
Conference USA announced today a renewed partnership with industry-leading content and compliance software company INFLCR. The partnership focuses on content delivery for the league’s student-athletes, brand ambassadors, communications and coaching staffs, as well as administrators. The league’s continued relationship with INFLCR serves to enhance the overall engagement and brand identity of the conference and its member schools across all sports. INFLCR is also a current partner with several C-USA member institutions, elevating the software’s potential within the league’s footprint.
“We are excited to continue our relationship with the innovative and forward-thinking team at INFLCR,” C-USA Sr. Associate Commissioner Kelly Carney said. “We have already experienced significant positive results with the INFLCR platform through strategic content delivery, engagement growth and collectively building our brand, and we look forward to the next chapter of the NIL era.”
INFLCR’s platform helps conference offices to send internal multimedia and national photography content to personalized galleries for each of their member institutions’ student-athletes, coaches and other brand ambassadors. Conference USA will be creating championship event content for their schools and student-athletes to use as well as accessing content from their member institutions to be used on conference channels.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts. After the fact, the conference office is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors. Athletic departments and conferences use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.
“It’s an exciting time for student-athletes, universities, and conference offices as we all embrace the new NIL era in collegiate athletics,” INFLCR founder and CEO Jim Cavale said. “Through the INFLCR platform, the Conference USA office can seamlessly share content from championship events as well as easily source and share media from their member institutions to share across the conference’s social accounts. Our partnership is focused on enhanced content delivery increasing C-USA’s opportunities for fan engagement and strengthening its brand presence.”
Additionally, C-USA can design INFLCR-based campaigns that release league-branded content to the school’s representatives, increasing the reach of C-USA’s content and central message. INFLCR’s multiple content source feature through partnerships with USA Today IMAGN photography and Atlantic Records music will provide national-media content through the platform.
About INFLCR
INFLCR is the leading content and compliance software platform for college athletic programs, educating and preparing staff and student-athletes for new opportunities and guidelines from current NIL legislation, all powered by best-in-class content delivery via the INFLCR mobile app. INFLCR works with more than 2,900 collegiate and professional sports teams with a network of over 50,000 athlete users. Visit http://www.inflcr.com/ for more information.
About Conference USA
Conference USA is an NCAA Division I athletic conference based in Dallas, Texas, that services 14 institutions of higher education – Charlotte, FIU, Florida Atlantic, Louisiana Tech, Marshall, Middle Tennessee, North Texas, Old Dominion, Rice, Southern Miss, UAB, UTEP, UTSA and WKU. Now in its third decade, Conference USA has adapted to the ever-changing landscape of collegiate athletics with an unwavering commitment to excellence, integrity and leadership in competition, academics and community.
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