RMU Athletics Partners with INFLCR to Launch ‘FORMULA’ NIL Program

From RMU Athletics:

RMU Athletics announced on Thursday it has partnered with INFLCR and a collaboration with university partners, led by the RMU School of Business, to launch the FORMULA, a comprehensive development program that equips RMU student-athletes with the tools and resources to prepare and succeed in the new era of Name, Image, and Likeness (NIL).

The FORMULA is designed to educate and support student-athletes as they pursue opportunities to develop their personal and professional brand, understand the financial and legal implications of opportunities, and build entrepreneurial skills to capitalize on NIL.

The partnership between RMU Athletics and INFLCR will provide student-athletes with a comprehensive suite of services through a digital platform and mobile app that provides tools for education and reporting on NIL activity, as well as a platform that will help student-athletes to identify verified NIL opportunities on their own.

Education will be provided through INFLCR’s Storyteller Playbook, an in-app learning system with content featuring well-known athletes and industry professionals.

Additionally the platform will serve as the main hub for tracking and monitoring student-athlete activities as they leverage opportunities provided through the INFLCR Compliance Exchange, empowering student-athletes with the knowledge and tools to connect with trusted partners to capitalize on their name, image, and likeness.

“As we navigate this new landscape of collegiate athletics and Name, Image, and Likeness, we are thrilled to launch the FORMULA program and partner with INFLCR,” said RMU Vice President and Director of Athletics Chris King ’94. “The holistic development of student-athletes continues to be a top priority for RMU Athletics and this partnership provides our student-athletes with additional resources and tools to help them reach their full potential in and out of sport. I would like to personally thank Nelle Stahura, Associate Athletic Director for Compliance and Student-Athlete Development, for her oversight and implementation of the NIL policy and protocols for our department and her research and diligence in securing the INFLCR partnership.”

“We are excited to partner with RMU Athletics and provide its student-athletes with the tools to build a successful NIL business for themselves,” said INFLCR CEO Jim Cavale. “In leveraging INFLCR’s Verified and Plus technologies, RMU athletes have access to our Storyteller Playbook for NIL education and the various marketplaces in our Exchange to interact and transact with vendors in a compliant manner. The Colonials athletic staff can ensure those transactions are automatically reported back for tracking purposes as well as benefiting from analytics and services to make data-driven decisions for recruiting and how to best leverage content.”

Through a collaboration with a growing list of university partners, led by the RMU School of Business, the FORMULA will also leverage experts from a number of disciplines to identify opportunities to help guide student-athletes in the complex and ever-changing NIL environment, through live workshops and hands-on learning opportunities.

“The School of Business is excited to partner with RMU Athletics and INFLCR to provide this … for student-athletes,” said Michelle Patrick, RMU Dean of the School of Business. “With a goal of advancing the entrepreneurial mindset and practice of the entire RMU community, we welcome the opportunity to help guide our student-athletes in this new landscape by leveraging the many experts across campus.”

For the latest information from the NCAA on NIL, please visit: https://www.ncaa.org/about/taking-action


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