George Washington University and INFLCR are launching a 5-year, department-wide agreement that will empower GW student-athletes with content to build their personal brands on social media.
“We are excited to be able to work with INLFCR’s technology to better support our students in their efforts to build their brand while proudly representing GW,” shared Director of Athletics, Tanya Vogel. “As the NIL landscape shifts, GW student-athletes will be better prepared to develop and amplify their personal brand.”
George Washington student-athletes, coaches, staff and other brand ambassadors will gain access to photos, videos and graphics produced by GW Athletics and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
The Buff and Blue will also gain access to important educational tools and other brand-building resources via the INFLCR mobile app, guiding them into a new era of intercollegiate athletics.
INFLCR now serves more than 800 NCAA collegiate athletic teams and is used daily by more than 30,000 athletes to access content from competitions, practices, travel and more. George Washington is the newest member of the Atlantic-10 Conference to partner department-wide with INFLCR.
“From the start, the leadership at George Washington has understood the importance of empowering student-athletes with tools and education to build their personal brands,” INFLCR founder and CEO Jim Cavale said.
“GW is positioning its student-athletes for success with everything they will need to maximize their potential while competing on the stage that is the Atlantic 10 Conference and NCAA sports.”
How It Works
INFLCR’s platform helps clients like George Washington send internal media and photography content to personalized galleries for each of their student-athletes, coaches and other brand ambassadors.
Those student-athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, GW is able to measure the increased audience engagement coming from the much-larger collective audience of those ambassadors.
GW plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.