Loyola University Chicago Athletics announced today a partnership with INFLCR to help Rambler student-athletes grow their personal brands. INFLCR will be used by all of Loyola’s athletics programs to empower student-athletes to capitalize on their Name, Image and Likeness (NIL).
“We are excited to partner with INFLCR to help our student-athletes build their personal brands and maximize their opportunities while at Loyola and beyond,” Loyola Director of Athletics Steve Watson said. “This partnership is another of the tangible commitments we have made over the last few years to enhance the student-athletes experience at Loyola.”
The state of Illinois recently passed legislation that permits college student-athletes to be compensated for the use of their name, image and likeness, effective July 1, 2021.
“We are excited to bring our INFLCR Verified product offerings to Loyola Chicago Athletics and provide all Rambler student-athletes with the guidance to establish and monetize their personal brand,” said INFLCR founder and CEO Jim Cavale. “INFLCR will provide Rambler athletes with everything from content delivery, social media metrics, NIL compliance tracking, educational resources, and the Compliance Exchange, where they can access countless opportunities to profit off their NIL in this new era of collegiate athletics.”