University of North Texas Athletics announced today the launch of the Paramount program, designed to equip student-athletes with the knowledge and skills they need to benefit from the use of their name, image and likeness.
Paramount will feature a partnership with INFLCR and the INFLCR Verified product suite, which will equip Mean Green student-athletes and staff with the resources to succeed in the upcoming NIL era.
The goal of the Paramount program is to educate Mean Green student-athletes on current legislation, assist them in the process of building their personal brand and empower them with tools to develop their own potential business opportunities.
“We are excited to announce the launch of the Paramount program and partnership with INFLCR to assist our student-athletes in building their personal brand and ultimately maximize opportunities for their future,” said UNT Vice President and Director of Athletics Wren Baker. “This multifaceted initiative reinforces our commitment to Building Champions and Preparing Leaders here at UNT.”
“We are incredibly excited to partner with North Texas and bring the INFLCR Compliance Exchange to all student-athletes to foster countless opportunities in monetizing their NIL in this new era for college sports,” said INFLCR Founder and CEO Jim Cavale. “With INFLCR Verified, Mean Green athletes are connected to an ever-growing menu of digital, endorsement, product and training marketplaces while also being ensured their transactions will record compliantly to their institutions.”
Paramount will position student-athletes for personal and professional growth outside of the classroom and training and playing facilities through workshops and educational experiences utilizing multiple platforms. Key areas of focus will include education on state and NCAA legislation regarding NIL, personal branding strategies, foundations of business and financial literacy, and managing permissible opportunities related to name, image, and likeness.
Mean Green student-athletes will benefit from the vast expertise available to them on the UNT campus, in the Denton community and the greater Dallas-Fort Worth market.
Texas recently passed legislation that allows college student-athletes in the state to be compensated for the use of their name, image or likeness, effective July 1, 2021.