BRYAN-COLLEGE STATION, Texas – Texas A&M Athletics is enhancing its commitment to its student-athletes with the creation of “AMPLIFY,” an innovative and comprehensive Name, Image and Likeness program designed to equip Aggie student-athletes with tools and training to maximize their brand and platform.
“As we enter a new era in college sports, Texas A&M has the grand ability to be a leader in the name, image, and likeness space so that we can support our student-athletes at the highest level,” Texas A&M Director of Athletics Ross Bjork said. “Our new AMPLIFY platform provides Aggie athletes with the right tools and resources so that they are educated, well-informed and can capitalize to their full potential. Our job is to put our student-athletes in the best position for success on and off the fields of play, and AMPLIFY helps them reach their goals.”
AMPLIFY will serve Texas A&M student-athletes with best-in-class education and resources related to personal branding, networking, finance, media training and more. Specific programs and topics include:
- Building Your Digital Brand
- Financial workshops
- Effective Networking
- Evaluating Job Opportunities and Negotiating Offers
- Mock Job Interviews
- Understanding the Aggie Network and Lettermen’s Association
- Social Media Audit and Analysis
- INFLCR Best Practices
- Creating Custom Content for Your Brand
Texas A&M is expanding key partnerships to give the AMPLIFY program best-in-class tools and resources. Texas A&M’s existing relationship with INFLCR, the leading brand-building platform for student-athletes, will be expanded to INFLCR+, giving Aggie student-athletes access to the entire INFLCR suite of services.
With the recent creation of 12th Man Creative, the dedicated branding, digital and social media group, Texas A&M Athletics has doubled-down on its commitment to competing on the vast digital playing field. Aggie student-athletes now have more access to world-class photography, social media professionals, and state-of-the-art social monitoring tools than possibly any other NCAA program in the country. When any eventual NIL legislation passes, the AMPLIFY foundation already has been laid to serve Aggies and aid them in building their brands.
As members of the Southeastern Conference, Texas A&M and its student-athletes enjoy the spotlight of the nation’s premier athletics conference. The highly-successful SEC Network reaches an estimated 70 million subscribers in the United States and has a global reach with availability in 50 countries. Through Texas A&M Athletics’ commitment to the state-of-the-art 12th Man Productions video group, nearly every Aggie home event can be seen live on SEC Network.
About INFLCR Plus
INFLCR’s NIL team assists college athletic departments in the implementation of content, compliance, and recruiting strategies to support athletics programs navigating new challenges and dynamics coming from eventual student-athlete Name, Image, and Likeness commercial activities. INFLCR’s Plus offerings equip athletics staff with the software, assets, and guidance to maximize their messaging to potential recruits, while providing unique insights for current student-athletes looking to build their brands and benefit from future NIL opportunities.
As more and more athletic departments launch custom NIL programs at their institutions, INFLCR’s NIL team works to make each program unique while providing technology, resources, and support aimed at providing best-case scenarios for student-athletes who will soon look to participate in monetization activities or better market themselves for career opportunities from their NIL.
Read the full announcement at Texas A&M Athletics.