INFLCR is excited to announce a four-year, department-wide partnership with Ohio Athletics. Ohio’s partnership will leverage INFLCR’s digital platform and mobile app in providing student-athletes with the resources to build their brands.
“Now is the perfect time for our new partnership with INFLCR,” athletic director Julie Cromer said.
“We are committed to providing an experience that allows student-athletes to build their personal brands in the evolving digital market. We look forward to amplifying their individual stories as we expand digital strategies for Ohio Athletics.”
INFLCR now serves more than 850 NCAA collegiate athletic teams and is used daily by more than 30,000 athletes to access content from competitions, practices, travel and more.
Ohio is the first Mid-American Conference program to partner department-wide with INFLCR. Also a Teamworks client, Ohio joins a growing body of colleges and universities leveraging digital technology to provide impactful solutions that help student-athletes navigate their day-to-day through improvements in scheduling, academic support, and social media education.
“We’re excited to welcome Ohio as our first department-wide partner from the MAC,” INFLCR founder and CEO Jim Cavale said. “Putting content at the fingertips of the Ohio student-athletes will empower them to grow their personal brands and maximize their opportunities around their name, image and likeness.”
How It Works
INFLCR’s platform and mobile app help clients like Ohio send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their personalized content galleries through the INFLCR mobile app, and can then share the content to their personal social media channels, access personalized metrics pertaining to their brand value on social media and consume educational content related to maximizing their name, image and likeness value.
After the fact, Ohio is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Ohio plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.