INFLCR and Purdue Athletics are extending and expanding a multi-year, department-wide partnership to support student-athlete brand-building and social-media education.
“As we enter a new environment regarding a student-athlete’s ability to utilize their Name, Image and Likeness (NIL), Purdue Athletics’ primary objective is to provide the very best in education, support and brand-building resources for Boilermaker student-athletes,” said Mike Bobinski, vice president and director of intercollegiate athletics.
“By expanding our current relationship with Teamworks to include department-wide access to the INFLCR platform, we are able to provide richer and more readily available editorial content for our student-athletes, along with additional recruiting tools for our coaches.”
Purdue’s partnership with INFLCR coincides with an extension of its partnership with Teamworks, the leading athlete-engagement platform in collegiate sports. Teamworks acquired INFLCR earlier this year.
Boilermaker student-athletes, coaches, staff and alumni in all sports will receive content produced by Purdue Athletics and national media sources. This is delivered instantly by the INFLCR software and mobile app to their mobile devices.
INFLCR serves more than 100 NCAA athletic programs, representing more than 800 teams and 30,000 student-athletes.
Purdue was the first Big Ten Conference program to partner with INFLCR, in 2018 with men’s basketball. The Boilermakers were prolific users of the platform during the 2019-20 season:
— Purdue men’s basketball players logged more than 1,600 sessions in the INFLCR app.
— Purdue student-athletes downloaded/shared more than 1,600 content items produced by Purdue Athletics or national-media outlets and delivered to their personal mobile devices via the INFLCR app.
— Purdue student-athletes averaged more than 110 app sessions each during the season.
— Eight Purdue men’s basketball players used the content to grow their social audiences between 10% and 50% during the 2019-20 season.
“We are excited to extend and build upon our relationship with Purdue Athletics and to empower the Boilermakers to tell their stories and grow their personal brands as they compete for championships in the Big Ten,” INFLCR founder and CEO Jim Cavale said. “As we move into the era of Name, Image and Likeness, Purdue student-athletes will be well-positioned to maximize their collegiate opportunities while also expanding the reach of the Purdue brand they represent.”
How It Works
INFLCR’s platform helps clients like Purdue University send internal media and national photography content to personalized galleries for each of their student-athletes, coaches and other brand ambassadors.
Those student-athletes and brand ambassadors are able to access content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
Purdue is able to measure the increased audience engagement coming from the much larger collective audience of those athletes and brand ambassadors.
Purdue plans to use this approach to bolster its online presence in a way that impacts event attendance, recruiting, fundraising and other strategic goals.
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