INFLCR and Syracuse University are extending and expanding their partnership with a 5-year, department-wide agreement.
Syracuse student-athletes coaches, staff and alumni in all varsity sports will receive content produced by Syracuse Athletics and national-media sources and delivered by the INFLCR software and mobile app.
“We are excited and enthusiastic about our partnership with INFLCR and the support it provides all of our student-athletes as they develop their personal brands and social media presence,” said Director of Athletics John Wildhack.
Despite COVID-19’s impact on content creation at home and on the road, Syracuse has made it a priority to empower their athletes with content for social, sharing 2,161 photos with Cuse athletes across the board in the month of October.
Over the course of the partnership to date, over 450 student-athletes and coaches have been activated onto the INFLCR mobile app, gaining access to over 36,000 pieces of content uploaded to the INFLCR platform by the Syracuse creative team.
Former Syracuse MBB athlete Elijah Hughes used INFLCR his last two seasons at Syracuse, growing his Instagram following by over 200% and his Twitter following by 150% by the time he declared for the NBA Draft.
“The moment that I started INFLCR in 2017, Syracuse was on my radar as a key partner that I wanted to bring in. Being from the 315, being a guy that grew up rooting for the Orange, they’re a university that has such a rich tradition,” said INFLCR CEO Jim Cavale.
“In the modern era of social media, and ultimately, digital media, Syracuse has an opportunity to preserve that tradition and take it to the next level with their athletes. And so, the opportunity to serve Syracuse’s key sports over the past few years has been a lot of fun, but to now see them go all-in with INFLCR for all of their sports in a five year department-wide deal is really a dream come true for me, both as an entrepreneur and a guy from upstate New York.”
How It Works
INFLCR’s platform helps clients like Syracuse send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Syracuse is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Syracuse plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.