Baylor extending, expanding INFLCR partnership to support student-athlete branding

INFLCR and Baylor University Athletics are expanding and extending their partnership with a 5-year, department-wide agreement to help Bears student-athletes to grow their personal digital brands.

“We are incredibly excited about the opportunity to expand the INFLCR platform to all of our student-athletes and sports programs,” said Baylor Senior Associate AD of External Affairs Jovan Overshown.

“INFLCR has already better equipped us to creatively and visually share the journeys and incredible stories of our 500+ student-athletes. This partnership is truly a game-changer, and we can’t wait to see its continued growth.”

Bears student-athletes, coaches, staff and alumni in all BU varsity sports will continue to receive content produced by BU Athletics and national-media sources and delivered by the INFLCR software and mobile app.

INFLCR now serves more than 100 NCAA collegiate athletic programs, representing more than 700 teams and more than 30,000 athletes. Baylor was one of the first Big 12 Conference programs to partner with INFLCR.

“Baylor has invested significant resources to empower its student-athletes with high-quality content to tell their story and grow their personal brands in context of the Baylor brand they represent,” INFLCR founder and CEO Jim Cavale said. 

“This will position BU student-athletes to maximize their opportunities to monetize their name, image & likeness as they compete for Big 12 and national championships.” 

How It Works

INFLCR’s platform helps clients like Baylor send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, Baylor is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

Baylor plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.