St. John’s University and INFLCR are extending their partnership for an additional two years while adding services that will empower Red Storm student-athletes with content to build their personal brands on social media.
As part of the agreement, St. John’s Men’s Basketball and Women’s Basketball will also utilize INFLCR’s new NIL Data Services suite, setting the stage for the Red Storm to be prepared for a new era in college sports around Name, Image, & Likeness opportunities for student-athletes.
“First of all, it’s all about the student-athletes and how can we help enhance their brands in the greatest city in the world,” said St. John’s Men’s Basketball Coach Mike Anderson.
“We are very excited for the new educational opportunities and access to advanced technologies our players will have through this partnership.”
St. John’s basketball student-athletes, coacs, staff and other brand ambassadors will continue their access to thousands of photos, videos and graphiches produced by SJU Athletics and national media-outlets and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
“In this day and age with the growth of social media, being a student-athlete goes beyond the court,” said St. John’s Women’s Basketball Head Coach Joe Tartamella.
“It is important that we are providing our players with the resources they need in order to build their brand. Being in New York, we are the media capital of the world and by teaming up with INFLCR, we are taking that next step to better our program and really hone in on our players and their stories.”
INFLCR now serves more than 100 NCAA collegiate athletic programs, representing more than 700 teams and more than 30,000 athletes. St. John’s was one of the first members of the Big East Conference to partner with INFLCR.
The new Data Services offering from INFLCR is the first of several products that the company will be rolling out as part of an innovative NIL Suite. Data Services combines custom reporting with digital education and content consulting for student-athletes, coaches, and the athletic program social media accounts.
“The administration at St. John’s has seen the impact that empowering their student-athletes with storytelling content can have for both the athletes and for the university,” INFLCR founder and CEO Jim Cavale said. “We are excited to continue this partnership and take it to the next level with our NIL Data Services suite.
“In a conference like the Big East, in a market like New York, and in a program as tradition-rich as St. John’s, Red Storm athletes have a great opportunity to build their personal brands that can serve them in college and beyond.”
How It Works
INFLCR’s platform helps clients like St. John’s University to send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, St. John’s is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
St. John’s plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.