July 13th, 2020

Rutgers Signs Multi-Year, Athletic-Wide Partnership with INFLCR to Support Student-Athlete Branding

INFLCR is excited to announce an expanded, multi-year partnership with Rutgers athletics! All varsity student-athletes will now have access to INFLCR’s mobile app, where they will receive content from their creative staff to share on social media.

“After a very successful pilot program with our football and men’s basketball teams, during which an overwhelming majority of our student-athletes were active on the app, we are excited to expand platform access to all Scarlet Knights, allowing them to easily share engaging content on their personal social media accounts,” said Jordan Schwartz, Rutgers University Associate Athletic Director for Brand Advancement.

Rutgers’ partnership with INFLCR first started with basketball, later extending to include football as well. With the expansion to an athletic-wide partnership, INFLCR will now be available to over 650 Scarlet Knights across 24 varsity teams.

“Rutgers is home to several iconic athletic programs, and it’s been a blast to see their student-athletes take advantage of the INFLCR platform since I last visited them in 2019,” said INFLCR CEO Jim Cavale.


“Our team is excited to now help so many more Scarlet Knights build their brands on social media and share the stories of Rutgers athletics in such an important time.”

How It Worked for Rutgers

INFLCR’s platform helps clients like Rutgers University send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors. Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts. 

To date, Rutgers student-athletes have logged into the INFLCR app over 21,000 times, averaging about 150 visits per athlete. Those visits prompted over 5,500 content downloads and shares, with posts reaching thousands of people on social media platforms like Twitter and Instagram. 

Through detailed reporting, Rutgers is able to measure the increased audience engagement coming from the much-larger collective audience of student-athletes and brand ambassadors.

Rutgers plans to continue using this approach to bolster their online presence in a way that impacts recruiting, brand-building, fundraising, and other strategic goals.

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