After a successful two-season partnership with INFLCR, Marquette University has expanded their student-athlete brand-building focus to include all varsity sports, becoming the first department-wide partnership in the Big East conference.
“We are excited to announce not only the extension of our partnership with INFLCR, but the expansion of the services to all of our student-athletes,” Marquette Vice President and Director of Athletics Bill Scholl said.
“Our commitment to the complete student-athlete experience includes providing education and resources like INFLCR to put individuals in a position to be successful when utilizing social media.”
With the expansion to an athletic-wide partnership, INFLCR will now be available to over 300 Golden Eagle student-athletes across 16 varsity programs.
“Marquette has been an outstanding partner, and one of our most proactive in making student-athlete branding a central part of their mission to serve student-athletes,” said INFLCR CEO Jim Cavale.
“Since being fortunate enough to visit Marquette last year and speak with athletes and staff, it’s been a lot of fun watching Marquette really leverage the INFLCR platform to help their student-athletes grow their brands and recruit future Golden Eagles.”
How It Worked for Marquette
Marquette’s partnership with INFLCR began in March 2019 with men’s basketball with an eye on elevating student-athlete brands while playing on one of the biggest stages in college sports. After activating men’s basketball onto the INFLCR app, the team immediately started visiting the app to find photos and videos of themselves, downloading and sharing over 300 pieces of content in just one month on the app.
Introducing the women’s basketball team to INFLCR soon after, Marquette successfully onboarded 100% of members from both teams to the INFLCR app. Over the course of the 2019-2020 season, that activation resulted in over 4,500 individual app sessions across athletes from both teams, with over 2,600 individual downloads and shares of athlete content.
“INFLCR has given myself and my team the opportunity to build our own brands in ways that allow us to be who we are and express our love for the game,” said standout Marquette point guard Markus Howard.
“With the impact social media plays on the sports industry, I’m extremely blessed to have the relationship built with the individuals at INFLCR that have propelled the way I am viewed as a player and a person through the lenses of social media.”
Marquette’s department-wide student branding program is only the beginning, as they continue to work with the INFLCR team on new ideas to amplify student-athlete voices and prepare for a new era in college sports with Name, Image, & Likeness.