February 25th, 2020

Texas A&M-Commerce Joins INFLCR Team with a Multi-Year Partnership


INFLCR is excited to welcome Texas A&M-Commerce Athletics to the team with a multi-year, athletic-department-wide agreement.

A&M-Commerce student-athletes, alumni, coaches, and staff will gain access to personalized INFLCR mobile app galleries of photos, videos and graphics created by athletics staff and other external media outlets who cover A&M-Commerce.

This content is delivered through the INFLCR software and mobile app in real-time, for these A&M-Commerce brand ambassadors to access and share on their personal social-media channels.

“One of the numerous advantages of partnering with INFLCR is the combination of innovation, passion and highlighting student-athlete success that the platform offers,” A&M-Commerce Director of Athletics Tim McMurray said. 

“In visiting with our external relations leadership as we began the dialogue about this partnership, the ability to showcase our student-athletes, expand our ‘brand ambassadors’ and improve efficiency for our athletics communication team immediately jumped out to us. As a former SID, it has been fun to watch the profession evolve into a true strategic communications platform, and I believe Josh Manck and our team do it as well as anybody in the country.”

“This partnership elevates an already very high ceiling to tell the A&M-Commerce story.”

A&M-Commerce is the latest INFLCR client from NCAA Division II. INFLCR now serves more than 600 teams and more than 19,000 athletes from all levels of the NCAA.

“Our partnership with INFLCR will be groundbreaking in providing new ways for our student-athletes, coaches, and other stakeholders to advance the Lion Athletics brand,” said A&M-Commerce Associate Director of Athletics for Marketing and Communications Josh Manck.

“The passion for A&M-Commerce sports has grown exponentially over the last few years, and the advances we make through our brand ambassadors will continue that trend as we fully realize the potential of this platform.”

“We are excited to see another Division II program recognize the value of empowering their student-athletes with content to tell their stories,” INFLCR founder and CEO Jim Cavale said. 

“With access to great content, these student-athletes will be able to grow their personal brand within the context of the A&M-Commerce brand they represent.” 

How It Works

INFLCR’s platform helps clients like A&M-Commerce send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, A&M-Commerce is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

A&M-Commerce plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.


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