INFLCR is excited to welcome the University of Dayton to the family with a multi-year, multi-sport partnership.
Student-athletes, alumni, coaches, and staff from Flyers’ varsity athletic teams will gain access to personalized INFLCR mobile app gallery of photos, videos and graphics created by Dayton Athletics Staff and other external media outlets who cover Dayton Athletics. This content is delivered through the INFLCR software and mobile app in real-time, for these Dayton brand ambassadors to access and share on their personal social-media channels.
“We have a story to tell, and we want to be fully engaged with the dynamic and fast changing social media space, and are constantly looking for ways to leverage our content and expand the reach of our student-athletes,” said Dayton Sr. Associate Athletic Director Robby Poteat.
“We are incredibly excited to partner with INFLCR and use their toolbox to expand the audience for our programs.”
Dayton is the newest INFLCR client from the Atlantic-10 Conference and yet another Teamworks client to sign a multi-sport agreement with INFLCR since an October 2019 announcement that Teamworks had made a major investment in the Birmingham, Ala.-based company. Dayton joins more than 500 teams and more than 16,000 athletes from all levels of the NCAA using the INFLCR platform daily.
“We’re excited to help the Flyers’ tell that story to a wider audience through this investment in empowering their student-athletes with content,” INFLCR founder and CEO Jim Cavale said.
“With big changes coming to the NCAA and social media, Dayton is getting ahead of the curve and helping their student-athletes make the most of their time in the spotlight of the A-10 and college athletics.”
How It Works
INFLCR’s platform helps clients like the University of Dayton send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Dayton is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Dayton plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.