One of the biggest brands in college sports is joining the INFLCR family, as founder and CEO Jim Cavale announced a partnership with University of Michigan Football.
The Wolverines’ student-athletes, coaches and staff will gain real-time access to a personalized INFLCR app gallery of their photos, videos and graphics created by the Michigan Athletics Staff and national media sources like USA Today. All of this personalized content is delivered in real-time through the INFLCR software platform and mobile app, for them to share on their personal social-media channels.
“The Michigan Football brand is tradition-rich from our storied history, which has always centered around the impactful student-athletes who have been a part of our program,” said Sean Magee, associate athletic director for football.
“With that in mind, our partnership with INFLCR is an investment into the Michigan Football student-athlete, former student-athlete and future student-athlete, to power their ability to remember and tell their story to their audience through social media.”
INFLCR is already making an impact for the Wolverines. On their activation day Nov. 6, 106 Michigan football student-athletes were active on the INFLCR mobile app, downloading and sharing more than 130 content items from their personalized galleries. Michigan players were prolific in the aftermath of their Nov. 16 victory over rival (and fellow INFLCR client) Michigan State, downloading and sharing more than 120 content items to reach an Instagram audience of almost 300,000 unique viewers and an engagement rate of 29.89 percent per athlete post.
Michigan joins a group of more than 500 college sports teams for the Birmingham, Ala.-based company, including teams from every Power 5 conference and more than 13,500 daily active user athletes from all levels of the NCAA.
“It’s a great honor to serve a program with the brand reach and incredible tradition of Michigan Football,” Cavale said. “We created INFLCR to help programs like Michigan Football put their student-athletes first.
“By empowering their student-athletes with great content to tell their unique stories, Michigan is helping them build their personal brand while they compete for championships in the spotlight of the Big Ten. This will serve the athletes well long after their playing careers as Wolverines are completed, regardless of whether they go on to play in the NFL or reach the next phase of their life beyond the game.”
How It Works
INFLCR’s platform helps clients like Michigan send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Michigan is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Michigan plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.