INFLCR is excited to welcome Delaware Athletics to the team with a multi-year, athletic-department-wide partnership.
Student-athletes, coaches and staff from all of the Blue Hens’ men’s and women’s varsity teams will gain access to photos, videos and graphics created by the Delaware Athletics Staff and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
“Student-athletes are at the core of everything we do,” Delaware Director of Intercollegiate Athletics and Recreation Services Chrissi Rawak said. “INFLCR provides us a platform to help them share their incredible stories as both University of Delaware students and athletes. This tool will make it easier to showcase the transformational experience of being a Blue Hen with a greater audience.”
Delaware is the third INFLCR client from the Colonial Athletic Association and the first Teamworks client to come on board with INFLCR since an October announcement that Teamworks is making a major investment in the Birmingham, Ala.-based company.
“Teamworks has revolutionized the way we engage with our student-athletes and their partnership with INFLCR is a terrific one because it expands and enhances the ways we communicate, schedule practices, share files, and more,” Rawak said.
INFLCR now serves more than 90 clients and more than 13,000 athletes from all levels of the NCAA.
“We are extremely excited to welcome Delaware onto the INFLCR platform,” INFLCR founder and CEO Jim Cavale said. “As a loyal Teamworks client, the administration immediately saw the vision for INFLCR. Chrissi Rawak and her team understand what putting the student-athlete first means and the value of empowering them to build their personal brands within the context of the Delaware brand they represent.”
How It Works
INFLCR’s platform helps clients like Delaware send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Delaware is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Delaware plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.
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