In the 2018-2019 basketball season, an NCAA Division I men’s basketball graduate student was offered a scholarship to transfer from a Power 5 program to an elite Power 5 team that uses INFLCR. The platform provides content to student-athletes so they can share their stories on their own social media platforms.
We compared the INFLCR athlete’s social media outcomes after one season at his new school to a similar Power 5 athlete in the same conference who didn’t have access to INFLCR.
So, let’s break it down.
Both players were four-year starters and all-conference performers, therefore both had already made a name for themselves on the court. They each had less than 10,000 followers on Instagram at the start of the 2018-2019 season.
The athlete at the elite program with INFLCR had access to hundreds of images and videos throughout the season that he could download with one click and then upload to his Instagram. The other Power 5 player didn’t have the same access to vast amounts of content, and mainly told his story on the court instead of social media.
From early July 2018 to mid-April 2019, the athlete at the program with INFLCR posted 31 times, and the other athlete only posted six.
During March Madness, a typical spike in athlete usage and engagement, the athlete with INFLCR posted three times, averaging 11,777 Likes PER post.
The other player posted only once, with 2,120 likes.
From July 2018 to March 2019, the player with INFLCR already had 5.5x more interactions on social media than the other athlete, even though their success and exposure on the court was similar.
The Results
After just ONE season, the INFLCR athlete saw his Instagram following grow from 6,000 to more than 50,000. The other athlete went from 8,300 to just over 10,000.
After just ONE season, the graduated player with INFLCR played in the NBA Summer League and now plays professionally overseas. The other player, now in his fifth year, transferred to a school that still doesn’t use INFLCR, and has only posted three times since transferring with no engagement or following increase.
After just ONE season, the player with INFLCR had more leverage behind his audience on Instagram and could use it moving forward if given the opportunity.
This is what INFLCR is here for, and it’s THE destination for athletes to actively tell their story.
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