INFLCR is excited to welcome Kennesaw State University to the team with a partnership to help promote the Owls’ football program.
Student-athletes, coaches, and staff from the Owls’ football program will now gain access to photos, videos and graphics created by Kennesaw State and delivered through the INFLCR platform and mobile app, to share on their personal social-media channels.
“We are excited to partner with INFLCR to help us distribute dynamic content to our football team and allow our student-athletes to share their stories,” Kennesaw State Assistant AD for Communications David Beall said.
“In just four short years as a football program, we have become one of the elite FCS programs in the country and now we have the tools available with the INFLCR App to empower our players to share our remarkable story.
“Our goal is to invest in our student-athletes and empower them to build their brand and prepare for life after football. Not only is this product a game-changer for growing our brand, but we now have a whole new avenue to reach recruits and put personalized content in their hands.”
Coming off an 11-2 season in which it reached the quarterfinals of the FCS playoffs Kennesaw State’s football program is ranked No. 10 in the preseason coaches poll as it looks to defend the Big South Conference title. INFLCR now serves more than 70 clients including representatives from every NCAA Football Bowl Subdivision conference and several top FCS programs.
“It takes commitment, vision and ambition to do what Kennesaw State has done on the football field to become a national-title contender in the FCS,” INFLCR founder and CEO Jim Cavale said.
“We are very excited to partner with a program that is thinking big and putting its student-athletes first. Kennesaw State has a great story to tell, and helping the Owls tell it responsibly on their social-media channels is going to grow the players’ personal brands and the team brand on and off the field.”
How It Works
INFLCR’s platform helps clients like Kennesaw State send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Kennesaw State is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Kennesaw State plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.